IMAGEN Brands, Mason, Ohio, has announced the addition of Laura Guerrero as national account manager. Guerrero joined IMAGEN Brands in mid-March, bringing her extensive sales background and promotional product knowledge to the supplier. Guerrero brings more than 12 years of experience to the role and has worked in the…
Read MoreHow to Be Successful in Promotional Products Sales
This month, I decided to bring in a new voice to show what it takes to make it in this ever-changing industry. Crissy Manwaring, an industry veteran and expert specializing in business development and recruiting talented salespeople, was kind enough to sit down with me to discuss what it takes to truly be successful in promotional products sales…
Read MoreWhat’s In the Cleveland-Themed NFL Draft Gift Bag?
ESPN’s Adam Schefter, pretty much the most reliable guy when it comes to all things NFL, posted a picture of the NFL Draft gift bag for tonight’s draft, giving us a pretty good look at what’s inside. Since the draft is taking place in Cleveland, a lot of the gifts are from local companies. Here’s what’s in the bag…
Read MoreBAMKO Posts Q1 Sales of $58.9 Million, Net Sales Growth of 125%
BAMKO reported another quarter of growth, with the Los Angeles distributor posting net sales growth of 124.9% and total sales of $58.9 million for the first quarter of 2021. PPE represented $26.8 million of that total. The numbers are a continuation of BAMKO’s strong 2020, which saw the distributor increase full-year sales by 88% over 2019…
Read MoreUncertainty Over IOC Uniforms for Tokyo Could Continue for 2022 Games
Chinese sportswear company Anta is the official uniform supplier for the upcoming Tokyo Summer Olympics. When the company was asked if it sourced cotton for its uniforms from Xinjiang—China’s cotton hub and home to the ongoing alleged human rights abuse and forced labor of the Uighur people—Anta reportedly refused to answer…
Read MoreProforma Announces Live Event for 2021 Annual Convention and Family Reunion
Proforma, Cleveland, announced that it will hold its annual Convention and Family Reunion live and in-person at the Gaylord Palms in Orlando, Fla., Aug. 8-11, 2021. The Convention theme for the event will be “Together,” embracing the opportunity to come together as a group after the extended period of distancing…
Read MoreVF Corporation to Sell Occupational, Workwear Brands Amidst Retail-Focused Transition
VF Corporation, parent company of brands like Jansport, Eastpak, North Face, Vans, Supreme and more, announced that it plans to sell the occupational and workwear segment of its business as it transitions to focus on retail. Those brands include Red Kap, VF Solutions, Bulwark, Workrite, Walls, Terra, Kodiak, Work Authority and Horace Small…
Read MoreAldi Spoofs Big-Name Brands With Branded Apparel Capsule, Ends Up Doing It Better
The drop has everything of a modern sportswear/luxury apparel brand: hoodies, socks, boxers, T-shirts. All using the Aldi color scheme but without heavy-handed logo placement. Sure, the ads are spoofing big-name sports brands, but at the end of the day this is just really good merchandise design…
Read MoreOur 5 Favorite Promotional Products of the Week: Punching Bags, Hall of Fame Jerseys and More
We have a great idea: promotional pizza. No, not the pizza box. The pizza itself has a logo on it. Maybe it’s burned into the cheese or something? Maybe you can spell it out in toppings? We’re still workshopping it. While you chew it over (heh), take a look at five other great promotional products that already exist…
Read More‘Golfleisure,’ Sun Protection and More: What to Know If You’re Selling Golf Apparel in 2021
In January, CNN reported that the number of rounds of golf played in the U.S. declined by 42.2% during the initial coronavirus lockdowns, but rebounded to finish 2020 up 6.2% year over year. So, yeah: Golf had a pretty big year—and another could be in store. Here’s what to know if you’re selling golf apparel…
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