Brian Jolin is a passionate advocate for the opportunities that diversity, equity and inclusion hold within our industry. He sees this as a calling not even for our industry exclusively, but for the future of our world. When asked why the diversity conversation is important, Brian’s response should resonate for everyone: “Because it’s just better for humanity.”…
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AIA Corporation, Appleton, Wis., hosted its first virtual Marketing Lab event earlier this month, bringing together nearly 90 owners and seven speakers for two days of hands-on learning and collaboration. Topics discussed included social media, email marketing, company stores, and website and email analytics…
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One distributor’s one-on-one meetings at a recent Promo Marketing virtual business development event led to $7,000 in orders after the supplier helped put together virtuals for a few of her clients. More than that, though, the meetings laid the groundwork for future business. Here’s how…
Read MoreJapanese sportswear company ASICS had to do some PR damage control after releasing a statement supporting the nationalistic “One China Principle” and insinuating that it would continue to source cotton from Xinjiang province. After receiving criticism on social media, ASICS, which is the official apparel supplier for the Australian Olympic team…
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To have a dream is one thing, but to pursue that dream with passion and conviction is the difference between settling and success. Bill Koeblitz, founder of MobilityWorks, discusses his aspirations of getting into Formula 1 Grand Prix racing and, ultimately, how he started a business that has become the largest national provider of wheelchair accessible vehicles…
Read MoreAn independent laboratory tested 260 hand sanitizer products from manufacturers given interim FDA approval and found that 44 contained benzene, which the CDC says can cause blood cancers like leukemia. Of the 44, none were from suppliers associated with the promo industry, but two were Star Wars branded sanitizers sold at retail by Disney…
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Sure, you can enjoy your favorite drinks from home, and you can watch sports on TV. But does your home entertainment area smell like your favorite sports bar? Thanks to three scented candles from Miller Lite, it can. The beverage brand released “Game Day Bar,” “Dive Bar” and “Beer Garden” candles, with proceeds going to the hospitality industry…
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Koozie Group (previously BIC Graphic) announced leadership team updates to help accelerate continued efforts to build a foundation for scalable and sustainable growth. Melissa Ralston will move into the role of chief revenue officer, while Pierre Montaubin has been promoted to senior vice president for product management and sourcing…
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One-on-one virtual business development meetings for print and promo distributors and suppliers! Register Today!
Read MoreYour online brand needs to effectively communicate what you do, who you help and the value of doing business with you. If your website and social media profiles are not up to the task, you may be missing out on new ideal clients, repeat sales and other important opportunities. Here are five reasons you might want to consider a rebrand…
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