Silver Swag Box founders Brandi Allen and Ashley Rollins told us what it was like starting a subscription box service with no prior experience, how they select the themes and items for each box, how they use personalization to make each box special, and much more…
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Chipotle is once again pushing the boundaries of what a fast food restaurant can do to market itself by releasing food-themed makeup kits. The collaborative release with e.l.f. Cosmetics includes a limited-edition line of vegan, cruelty free cosmetics (and a sponge shaped like an avocado)…
Read MoreWe’ve seen so many promotional campaigns from Hidden Valley Ranch, and yet it still finds ways to surprise us. After stockings full of dressing, inflatable bottles for the holidays, the brand’s latest month-long promo campaign ends with a branded refrigerator…
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Finding solutions that incorporate both print and promo takes creativity, but when done well can yield big wins for your customers and your own bottom line. Marty Bear, president of PMSI Promos, remembers one instance where a mixture of print and promo served as an effective self-promo…
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PRINTING United Alliance, Fairfax, Va., announced that Dave Leskusky has been appointed president of PRINTING United Alliance. Leskusky has successfully overseen operations at NAPCO Media, which melded with the Alliance in 2019 to further connect members and the industry at large with a comprehensive platform of the most widespread…
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SanMar today announced its support for T-Mobile’s #GiveThanksNotPranks movement, stepping away from the traditional April 1 pranks and instead giving thanks to educators across the country. SanMar is partnering with T-Mobile to show appreciation for teachers across the country who have gone above and beyond for students…
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If you’ve gone skiing or snowboarding within the last decade or so, you’ve probably seen at least one person wearing a sports jersey. Specifically, NBA jerseys are strangely tied to modern ski fashion. Knowing this, the Utah Jazz partnered with nearby Snowbird Resort to create co-branded Jazz/Snowbird apparel…
Read MoreAlmost a year after the initial shutdowns in the U.S., popular tourist destination cities are using branded safety efforts to attract visitors and ensure that they feel comfortable, helping bring back much-needed tourism dollars to businesses like hotels and restaurants. One example is Houston Clean, which initially launched in August…
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When you help others achieve success, magic happens. “I’m a big believer of the law of reciprocity—you only get what you want to give,” explains Umberto P. Fedeli, president and CEO of The Fedeli Group, one of the largest privately held risk management and insurance firms in the state of Ohio…
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Ask the Accountant… Question: I have an older desktop version of QuickBooks Premier (too embarrassed to mention the version/year). So far, it seems to work fine. What are the disadvantages of staying on an older desktop QB version? I have a sense there’s something I don’t know but should. Answer: By using an old version…
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