Green is the answer, and it’s helping companies not only ecologically, but also economically. We have worked and fought hard to implement green initiatives. Small considerations such as these are incredibly impactful, especially when they touch people outside of the workplace, allowing them to spread it to others…
Read MoreFrustration to Fortune With SanMar Founder Marty Lott
Marty Lott, founder of SanMar, shares his famous yellow T-shirt story and explains to host Greg Muzzillo that what was a complete disaster quickly turned into recognizing two foundational principles that are key to driving success. Tune in to Million Dollar Monday, a new video and podcast series for people with big dreams…
Read MoreAmazon Music Adds In-App Merchandise Store for Artists, Exclusive Collections
Amazon is making another push into the branded merchandise world by launching a built-in e-commerce platform on Amazon Music featuring exclusive products from big-name acts like Lady Gaga and Billie Eilish. What’s really interesting is if and how the move integrates the company’s Merch by Amazon capabilities…
Read MoreThis Year’s Grammy Gift Bag Is All About Diversity and Inclusion
It’s Music’s Biggest Night! Well, Sunday is. That’s right, the 2021 Grammy Awards are happening, and while the event is going the mostly-virtual route of other award shows, there will still be the famous gift bags for nominees—with a few notable twists…
Read MoreBlue Generation Debuts 2021 Lookbook
Blue Generation, Long Island City, N.Y., is supplementing its annual catalog with the release of its 2021 Lookbook, featuring complete uniform merchandising examples to help distributors jumpstart sales. The newly released brochure is now available on Blue Generation’s website and ZOOMcatalog…
Read More10 Marketing Misconceptions That Keep You From Growing Your Promo Business
It’s a provable fact that companies that invest in developing their brand’s online presence in a structured, consistent way, experience sustained growth. However, smaller distributors have big misconceptions regarding digital marketing for their business, as shown in frequent discussions about online marketing…
Read MorePromo Company Reaches Six-Figure Settlement With FTC Over False ‘Made in USA’ Claims
Akin Kurji, owner and president of Gennex Media, dba Brandnex, reached a $146,249.24 settlement with the FTC after he and his company falsely claimed online that their products were made in the U.S. If the names sound familiar, it’s because Kurji and his company were also involved in a price fixing case that started in 2017…
Read MoreiPROMOTEu Annonces Affiliate Award Winners During Virtual Conference
iPROMOTEu, Wayland, Mass., announced its annual affiliate award winners during REViVE 2021, the company’s virtual affiliate conference. The distributor organization hosted its annual awards gala to recognize and honor affiliates for their accomplishments in 2021…
Read MoreAIA’s Joél Bastien on Subject Matter Experts, Ideas Direct From End-Buyers, Surprising Referrals Advice
Joél Bastien shared ideas from AIA’s new “Ask the Experts” series featuring actionable PPE sales advice, emerging trends and direct feedback from end-buyers in thriving markets (including a surprising revelation about asking for referrals). She also explained how any distributor can use subject matter experts to help their own businesses…
Read MoreGuinness and Carhartt Want You to #MakeYourOwnParade With Branded Apparel for At-Home St. Patrick’s Day Celebrations
This St. Patrick’s Day, people are staying away from crowded bars and downtown parades in favor of social distancing. It’s a tough reality for a holiday built around such a party atmosphere, but it doesn’t have to be a total bummer. Guinness and Carhartt want to bring that St. Paddy’s fun straight to people’s homes…
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