After 25 years, the Pokemon card craze is still going strong. That anniversary is actually causing pandemonium at McDonald’s restaurants all over the U.S., with adults swooping in and buying as many Happy Meals as they can to get their hands on limited edition promo cards…
Read More4 Million Bobbleheads? What MLB Teams Are Doing With Their Stockpiles of Unused 2020 Promos
Major League Baseball teams did everything they could to keep promo giveaways in place for fans last year, but there’s still an enormous stockpile of unused bobbleheads and other promos waiting for their time to shine/bobble. Right now, about four million of them are in a BDA Inc. warehouse…
Read MoreWhat Is Retargeting and How Can It Help Your Distributor Business?
As a distributor business, you need traffic that will lead to leads and sales. If you spend time, effort and money in getting traffic to your website, you know a high number of visitors leave your site without taking any action. Leveraging those visitors by staying on their radar makes good business sense…
Read MoreHarley-Davidson Removes Branded Merchandise From Amazon, Prioritizes Its Own E-Commerce Initiative
It’s not hyperbole to say that Amazon dominates e-commerce. But Harley Davidson CEO Jochan Zeitz said his company will no longer sell branded merchandise on Amazon, instead choosing to prioritize its own dealers’ e-commerce efforts. Previously, Nike said it would stop selling on Amazon…
Read MoreCheck Out the Presidential Branding on These Incredibly Rare Obama-Themed Nikes Set to Auction for $25,000
Sotheby’s is auctioning a pair of unique Nike Hyperdunks designed in honor of President Barack Obama this week, with a price tag of $25,000. The shoes have a blue “swoosh” logo, the number “44” stitched into the inner side of each shoe, and other U.S. and presidential imagery throughout…
Read MoreChina Still Cheapest for Apparel, But Imports Drop for Third Straight Year
A full year of apparel import data from 2020 showed that apparel imports were down 16.4 percent overall, with a significant 23.6 percent drop in shipments from China, marking the third-straight year of import decreases from the country, according to Business of Fashion…
Read MoreOur 5 Favorite Promotional Products of the Week: ‘Swamp Scent,’ Philly Sports Promos and More
Does everyone have their Valentine’s gifts ready? We’re not focusing on Valentine’s Day in this roundup of our favorite promotional products of the week, but we still have some good stuff to share—our gift to you. Our lineup includes new promos from the Philadelphia Union, a gross old “Shrek 2” promo and more…
Read MoreWhy Athletic and Performance Apparel Is Selling (and Easy Ways to Increase Order Value)
Some suppliers have seen an increase in athletic apparel as distributors have pivoted to work-from-home kits and employee wellness-outside-of-the-office programs for their end-user customers. Here are some leading trends in athletic and performance apparel and tips for increasing order value in this category…
Read MoreSolving the Six Sides of the Client Loyalty Puzzle
Creating and delivering “work that matters” consistently is like solving a Rubik’s Cube. When it comes to solving marketing challenges for your clients, you must solve each side of the client’s cube to create work that matters. Here’s what that means…
Read MoreFirebrand Global Marketing’s Lisa Greyhill on a Prospect Zoom Call From Hell (and How She Got the Sale Anyway)
By now, we’ve all been there: a video call gone wrong. But Lisa Greyhill, president of Firebrand Global Marketing, has a story so chilling that it can only be described as the “Zoom call from hell.” Plus, Sean and Brendan talk branded merchandise’s big night at the Super Bowl and much more…
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