Congress voted yesterday to pass the second COVID relief package, the follow-up to the original legislation passed in March. In comparison to the $2 trillion CARES Act, this second relief package amounts to $900 billion, but includes several benefits of note to promotional products businesses…
Read MoreLegacy Truckers Now Available From Sportsman Cap & Bag
Sportsman Cap & Bag, Kansas City, Mo., has added two retro-inspired, coton/polyester blend truckers from the brand Legacy. “Trucker demand has been at an all-time high,” said Dan Saferstein, president of Sportsman Cap & Bag. “The popularity and cool factor of today’s truckers makes them a top choice for any industry, event or occasion. Sine…
Read MoreHow to Create a Value Proposition for Your Distributor Business
When a prospect finds your website, you have about five seconds to give them a reason to consider working with you. They arrived at your site because they are evaluating providers, so you want to be a strong contender. Therefore, your offering has to stand out in this important evaluation phase. This is when your value proposition comes into play…
Read More2020 Wrap-Up: Our Favorite Feel-Good Stories of the Year
Throughout a rough year, we’ve been lucky enough to report on stories that restored our faith in humanity or just made us chuckle. So, with that, on this Monday (also the shortest day of the year), we figured we could use a little dose of positivity with our favorite feel-good stories from 2020…
Read MoreThe Killers Are Selling Branded Hot Sauce Named After Their Songs
When we saw that The Killers had a new collection of branded hot sauces, we thought to ourselves, “There better be one called ‘Hot Fuss.’” Thankfully, there was, and we didn’t need to write any angry letters. (For those who don’t listen to The Killers, “Hot Fuss” is the name of their breakout 2004 album.) The hot sauce release is limited…
Read MoreNick Lateur Named Director of National Accounts for the HPG Specialty Channel
HPG Brands, Braintree, Mass., announced the addition of Nick Lateur as director of national accounts for the supplier’s Specialty Channel, which currently includes Batch & Bodega and HandStands PROMO. “HPG is an innovative and progressive group that continually pushes the limits of advertising specialties,” Lateur said. “HandStands and Batch…
Read MoreHow One Custom Sock Company Is Helping Homeless Teens and Young Adults Find Work—and Much More
Hippy Feet, which specializes in socks but offers a variety of apparel, has created more than 1,900 hours of paid employment through a program that has generated short-term income opportunities for more than 130 homeless teens and young adults aged 16 to 24…
Read MoreAre You Making Any Money? Useful Calculations for Your Business
Ask the Accountant… Question: Recently, I had a question about what a balance sheet shows, so I thought I’d tackle income statements as well. Answer: The income statement is also known as a profit and loss statement, or a P&L. It shows what you have earned and what you have spent to produce a profit…
Read More2020 Wrap-Up: The 10 Weirdest Promo Stories From This Year
Here at PM, our job is to inform first and foremost. But, when your job is to report on something that relies so heavily on creativity, you get the chance to have a little bit of fun with it, too. So, let’s revisit some of those out-there stories, shall we? Here are our 10 favorites from this year…
Read MoreRymax Announces New Leader of Marketing and Communications Efforts
Rymax, Pine Brook, N.J., announced the appointment of Alysa McKenna to the position of senior director of marketing and communications. McKenna returns to Rymax, having previously served as the company’s marketing and public relations manager from 2017 to 2019. In addition to her prior tenure at Rymax, McKenna brings…
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