Charles River Apparel, Sharon, Mass., has hired Wayne Best as the company’s chief marketing officer. Best will be a key member of the company’s senior leadership team, and will report directly to CEO and owner Barry Lipsett. This addition comes as the company looks to increase its focus on the evolving needs of its customers…
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Supreme is giving people a chance to be a little more stylish with their festivities by creating a branded Mariah Carey T-shirt. The shirt features the cover of Carey’s 1994 release, but with an additional print of her signature, as if she were signing it for Supreme…
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We’re feeling especially festive today. Maybe it’s that our company holiday party is today (virtually, of course). Maybe it’s because we’re expecting the first snow of the season here in Philly. But either way, the spirit is real today. Let’s celebrate with some great promotional products…
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Overture Promotions’ in-house capabilities allowed the company to quickly produce a face mask order in less than a week—a feat not possible without internal decorating—for a local law firm at the onset of the pandemic. But that task didn’t come without a minor setback…
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While respondent data from late October indicates that industry activity is still declining, it is doing so at a much less drastic rate when compared to the first two reports. Nearly an equal amount of companies are now saying that sales are trending upward (39.1 percent) and downward (40.9 percent), which is an improvement…
Read MoreIn the months since the pandemic started, we’ve all turned to various hobbies to stay sane and pass the time. Some of us started baking bread or tie-dying shirts. Others brushed up on guitar or watched all of Netflix. Roger Burnett wrote a book. Here, Burnett fills us in on how it all came together, what the book is about and why promo professionals should give it a read…
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This year, the still-raging pandemic has reshaped every aspect of our personal and professional lives, changing the world on a fundamental level and dominating the social and political landscape. So, in many ways, every story from March onward—even the most mundane—has been about the pandemic. Here are some of the best stories we wrote…
Read MoreJust a day after announcing their decision to rebrand, the Cleveland Indians said they will still sell Chief Wahoo merchandise into the future, with a caveat: The team will donate proceeds from sales of the merchandise to Native American groups. That’s a puzzling move given the team’s public statements and previous actions regarding the mascot…
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iPROMOTEu, Wayland, Mass., announced that Dave Kneram has joined as its new vice president of information technology. Kneram has had a lengthy and successful career as an IT professional, and for the past 10 years has worked at Vistaprint and its parent company Cimpress…
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Koozie Group (previously BIC Graphic North America) has announced the implementation of a “KG Factor” (Keep It. Give It.) designation identifying 510 products whose designs lessen environmental impact through longevity. The supplier conducted an impartial end-user survey to identify KG Factor items as part of Koozie Group’s larger social impact and sustainability commitment…
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