We saw some pretty interesting promotional products campaigns this week, most notably the Pepsi spa kit. Pepsi aside, we have five more promo products that are worthy of praise, like a skateboard/boombox, well-timed onesies and more…
Read MoreWhen I think of promotional products distributors, many of them are trying to convince their audience they are creative by telling them that they are. For example, if you have a “creative” idea to use a specific phone charger for Prospect X’s internal sales contest, how creative are you when your competition showed them the same product last week?…
Read More
alphabroder/Prime Line, Trevose, Pa., announced today that hardgoods president Jeff Lederer will be leaving the company after 27 years. “It has been my honor to work alongside so many incredibly talented, dedicated, hard-working team members and customers,” Lederer said. “By building on a legacy started by my father, Prime grew to become one of the industry’s…
Read More
Pepsi launched a sweepstakes last week where customers can tweet the #PepsiSpa hashtag and tag a friend. If selected, they’ll receive a Pepsi-branded spa kit that includes a Pepsi-scented sugar scrub, a Pepsi Blue face mask and a Pepsi-scented bath bomb. The bath bomb has a pretty ingenious design…
Read More
Vault Promotions, Nashville, today announced the acquisition of the assets of Gateway Marketing Concepts, also known in the promotional products industry as GMCline. Judy Eppel, the former owner of Gateway Marketing Concepts, will remain part of the combined organization to ensure continuity of service. “When Judy and I began discussing the possibility of Vault acquiring…
Read MoreIf you weren’t already on team Cash App, the money-sending app is trying its best to recruit new users the way just about every other brand has this year: a robust offering of apparel stylized as streetwear. But there’s a pretty ingenious promotional twist here, too…
Read More
Oreo is bringing customization capabilities direct to consumers through its new OREOiD program, which allows users to put their logo or image on custom-designed cookies. Customers can buy either two- or eight-count packs with eight different color fillings to choose from and a variety of personalization options, including image uploads…
Read More
I am seeing lots of posts on social media about how much people look forward to saying “good riddance” to 2020 and getting started with the new year. These folks seem to think that all of the challenges of 2020 are going to magically disappear on New Year’s Day. Please let me encourage you to…
Read MoreLet’s be real, this year has been one full of unpredictable events and unique challenges. Many markets and industries have had to fight harder than they ever have, while others were able to swing a massive growth in product sales and leads. If we’ve gained any takeaways from these highs and lows, it’s that we…
Read More
The Vernon Company, Newton, Iowa, shared that its former chairman and CEO William F. “Bill” Vernon passed away peacefully on Dec. 3 at the age of 89. After serving in the U.S. Army, Vernon began his career at The Vernon Company in 1956. For the next 64 years, Vernon was highly engaged in building the multi-generation family promotions and graphics business across North America…
Read More
