COVID-19 has only accelerated the growth of U.S. e-commerce, with online sales growing 54 percent in 2020 alone and projected even higher in 2021. With e-commerce sales sure to continue to grow in our industry, does that mean the traditional industry sales professional is on the way out?…
Read MoreOur 5 Favorite Promotional Products of the Week: Special All-Food Thanksgiving Extravaganza Edition
Thanksgiving is tomorrow, so we felt like a special edition of the Fave 5 was in order. In honor of America’s most gluttonous holiday, this week’s promotional products are all food-related. We recommend reading them with a nice big side of gravy-soaked mashed potatoes…
Read MoreDecoration Diaries: How Outsourcing Apparel Decoration Allows PromoShop Inc. to Focus on Creative, Retail-Driven Solutions
Aside from one recurring project, PromoShop Inc. doesn’t do apparel decoration internally and doesn’t have any future plans to do so. That doesn’t mean it hasn’t seen substantial success in decorated apparel promotions, though. PromoShop takes the reins in another way—by offering specialized attention to what its clients need…
Read MoreSportsman Cap & Bag Announces New USA-Made Knits Available Now
Sportsman Cap & Bag, Kansas City, Mo., announced that it is offering a new line of knit styles from the brand Cap America. This USA-made collection includes a 12″ plaid knit, a 9″ static pattern beanie, a 12″ static pattern knit, an 8.5″ beanie and a 12″ cuffed knit…
Read MoreYou Can Now Scan the Ralph Lauren Logo With Snapchat to Unlock a Bunch of Augmented Reality Features
As part of a promotion that began last week, Snapchat users can now scan the Ralph Lauren logo on the front of an actual shirt (or anywhere else it appears). Doing so will unlock an in-app augmented reality experience that includes a Ralph Lauren branded lens featuring virtual holiday gift boxes users can interact with and send to friends…
Read MoreAIA Unveils Reimagined Owner Experience, Welcomes Three New Hires
AIA Corporation introduced a new strategic plan, “AIA Reimagine,” that will drive impactful shifts in strategy to focus on AIA owners and their success in 2021 and beyond. To support the reimagined owner experience, AIA announced three new roles, including Vice President of Owner Experience, Director of Owner Success and Director of Business Development…
Read MoreMcDonald’s Pauses Disney Promotion Over Issues With QR Codes Included in Happy Meal Toys
McDonald’s has temporarily stopped issuing Happy Meals containing promotional toys for Disney’s Mickey & Minnie’s Runaway Railway ride after discovering an error in the QR codes printed on cards that come with the toys. The codes are designed to take users to a contest page, but in some cases did not work properly…
Read MoreAmeriFoam Acquires Quality Foam Designs
Brooklyn Products International Inc., Brooklyn, Mich., announced that its AmeriFoam division has purchased Quality Foam Designs, a manufacturer of polyurethane promotional products in Elkhart, Ind. The acquisition supports AmeriFoam’s commitment to bring more value to its customers through an expansion of product offerings and…
Read MoreWe Now Have Definitive Proof That Even Mariah Carey Loves Promotional Products
Come Friday, before the tryptophan has even fully left our systems, most of America will be listening to Mariah Carey’s “All I Want For Christmas Is You” on repeat, getting properly festive for the holiday season. There’s one person, though, who probably won’t be participating in this most beloved of annual traditions: Mariah Carey herself. That’s because…
Read More2021 Top Trending Promotional Products
The COVID-19 crisis presents marketers with a unique environment to market their organizations. The unique challenges require creative solutions. Promotional products can play a significant role in several ways. By studying and understanding current trends, marketers have the chance to be creative enough to increase their organization’s presence…
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