With so many channels for prospecting and reaching customers—like cold calling, emailing, texting and now even social media—sales strategies change depending on who’s selling and who they’re trying to reach. But, one thing is for sure: Knowing your prospects’ age demographic can certainly help in figuring out what method works best…
Read MoreSmart Source LLC Appoints Michael Mikyska to Lead Display Innovation Division
Smart Source LLC, the distributor of promotional products, printed materials and packaging, announced the addition of Michael Mikyska to head its Display Innovation Division. Mikyska will oversee the sales efforts and expansion of this product segment through existing client relationships as well as…
Read MoreWhat’s the Best Way to Track Your Orders?
Question: Do you have any suggestions for a good way to track orders? Answer: Our industry is complicated, and each order involves many steps and details. I used to track orders manually—step by step for each order. Today there are several automated solutions…
Read MoreSpotify Now Allows Artists to Sell Merchandise Directly In-App Via Merchbar Integration
Spotify famously underpays its artists per stream, and is actually making it even harder for them to earn a living from streams alone. However, Spotify has now made it possible for artists to sell merchandise directly through the app, which is a good thing for artists with tours and live shows on hold…
Read MoreNot Going to Thanksgiving? Jose Cuervo Wants to Help (by Sending a Life-Size Printed Cutout of You to Dinner Instead)
The whole “not doing Thanksgiving” thing is a bummer, sure. But Jose Cuervo has a solution: If you can’t physically go to Thanksgiving dinner at Meemaw’s house this year, why not do the next best thing and send a life-size printed cardboard cutout of yourself instead?…
Read MoreHow Often Should Cloth Face Masks Be Replaced? (What Your Customers Should Know)
How often should you replace your face mask with a new one? That answer depends on the quality and construction of the mask, and also how tough your washing machine is on it. There are a few main factors to consider when determining if a mask is past its useful life…
Read MoreSingle-Use Plastic Bans Add Up, But Cannabis Legalization Involves Plenty of Plastic Packaging
Under many states’ rules about how cannabis can be packaged and sold, single-use plastic is the only real option. So, it creates a sort of paradox for those states: Limit single-use plastics one way, but then directly increase their usage in another…
Read MoreYETI Recalls 250,000 Rambler Travel Mugs, Some Possibly Sold in Promo
YETI did not specify if any of the 250,000 mugs included in the recall were sold in promotional products channels. But the company is asking customers to return the Stronghold lid component for a full refund, including any customization or logo fees…
Read MoreFacilisgroup Sales Program Earns CAS Accreditation
Facilisgroup’s sales program, Facilis360, recently qualified as an elective for PPAI’s Certified Advertising Specialist (CAS) certification. The PPAI certification program encourages continuous education among industry professionals through various levels of training and certifications. Third-party electives, like Facilis360, are evaluated and accredited based on the educational session’s learning objectives, legal compliance and content value. “We are…
Read MoreNavitor Launches Scent Check to Support COVID-19 Loss of Smell Symptom Screening
Navitor, North Mankato, Minn., has partnered with scientific experts to develop Scent Check, an early detector test used to identify loss of smell. The product comes at a time when businesses and private organizations across the country need tools to support return-to-workplace symptom screening. More than 140,000 tests have been…
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