RJ Hagel, manager of global marketing for Goldstar; Tom Davenport, co-founder of Ink Kitchen; and Mike Wilson, vice president of operations for Overture Promotions, joined our own Sean Norris for a panel discussion on how promo businesses can take their decoration capabilities to the next level, and how that can attract more business even when times are tough for customers…
Read MoreYes, There Is Already Official Four Seasons Total Landscaping Merchandise
Four Seasons Total Landscaping announced in a Facebook post on Sunday that it would release a line of merchandise today, while clarifying that it “would have proudly hosted any presidential candidate’s campaign at our business.” As promised, the company now has a fully stocked merchandise store, complete with stickers, three T-shirt designs and a hoodie…
Read MoreThe Ultimate Guide to Personalized Gifts From StickerYou
‘Tis the season! A time full of memories and gift giving is upon us. Considering all of the challenging situations having happened this year, I’m sure we speak for all of us when we say we’re looking forward to spending time with our loved ones, and making it the most memorable holiday season yet. You…
Read MoreChocolate Inn | Lanco Announces Relationship With Mrs. Fields
Chocolate Inn | Lanco, Hicksville, N.Y., announced that it has entered into a relationship with Mrs. Fields to represent the company’s products in the promotional products industry for sales to promotional products distributors. The initial product offerings will feature three-pack nibbler-size versions of the Mrs. Fields classic chocolate chip cookies, white chocolate macadamia nut cookies and…
Read MoreHow Should You Be Pricing Your Products?
Ask the Accountant… Question: I am new to the business and don’t know how to price the items I am selling. Any tips? Answer: In general terms, you would like your gross profit percentage to be around 40 percent and higher would be better. Your gross profit margin is the amount left over after you…
Read MoreStouffer’s Is the Latest Food Brand to Launch a Whole Merchandise Collection
If you are a food service company, whether that’s fast food, pre-made dinners or a traditional sit-down restaurant, you are now much more than that. You’re also now a marketing company. At least, if the trend of heavy promotional marketing and merchandise lines is any indication. At the beginning of the pandemic, restaurants were turning…
Read MoreUSPS Adds Another Brand Collaboration with CASETiFY Line
The United States Postal Service is still one of the hottest brands in apparel and accessories. And we discovered that the USPS merchandise store, which it used to raise some precious funds during a difficult year, is robust to say the least. Now the postal service is teaming up with CASETiFY for a new line…
Read MoreHow epluno Used Technology and Relationships to Bring PPE to Those Who Need It Most
epluno, like most companies, was not prepared for what 2020 would bring. The software, e-commerce and fulfillment company headquartered in Miamisburg, Ohio, has traditionally supported the school, medical and corporate apparel industries with technology and apparel series. At the beginning of 2020, epluno partnered with A+ School Apparel to bring their retail partners a comprehensive…
Read MoreEveryone Said the Xbox Series X Looked Like a Fridge, So Microsoft Made an Xbox Fridge
Have you guys seen the new Xbox Series X? It, uh, kind of looks like a little refrigerator, doesn’t it? Microsoft looked at the memes and thought, “You know what? It does look like a fridge. And that gives us a great idea…” The promotion ended yesterday, but one lucky gamer (and cold-drink enjoyer) will receive the branded refrigerator, worth approximately $2,999 per the contest rules…
Read Morealphabroder Launches TM Studios to Help Customers Grow Their Businesses
alphabroder, Trevose, Pa., unveiled TM Studios, a virtual content hub that provides promotional products professionals with fresh and timely collateral. TM Studios consists of three distinct, easy-to-use sections: The Virtual Content Library, What’s New, and Digital Lookbooks. For a need-it-now solution, the Virtual Content Library contains eye-catching flyers, inspirational boards, and powerful emails that an…
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