Happy Veterans Day! We’re always grateful for the men and women who served in the nation’s military, but today is all about thanking them for their sacrifices. What better way to celebrate a national holiday than checking in on some of the latest and greatest promotional products we’ve seen from around the industry and beyond?…
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Gemline, Lawrence, Mass., announced a strategic partnership with Colorado-based Osprey. This partnership brings the highly regarded and much sought-after outdoor retail brand and their innovative products to Gemline’s growing product portfolio of premium brand partners. Osprey is world-renowned for its functional, high performance gear that reflects a love of adventure and devotion to the outdoors,…
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At this point, Tesla is less a car company with amazing branded merchandise than it is an amazing merchandise company that happens to make cars. And Elon Musk is sort of an eccentric genius when it comes to marketing with branded merchandise. There have been surfboards, hats that raise absurd amounts of money, flamethrowers and plenty…
Read MoreRJ Hagel, manager of global marketing for Goldstar; Tom Davenport, co-founder of Ink Kitchen; and Mike Wilson, vice president of operations for Overture Promotions, joined our own Sean Norris for a panel discussion on how promo businesses can take their decoration capabilities to the next level, and how that can attract more business even when times are tough for customers…
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Four Seasons Total Landscaping announced in a Facebook post on Sunday that it would release a line of merchandise today, while clarifying that it “would have proudly hosted any presidential candidate’s campaign at our business.” As promised, the company now has a fully stocked merchandise store, complete with stickers, three T-shirt designs and a hoodie…
Read More‘Tis the season! A time full of memories and gift giving is upon us. Considering all of the challenging situations having happened this year, I’m sure we speak for all of us when we say we’re looking forward to spending time with our loved ones, and making it the most memorable holiday season yet. You…
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Chocolate Inn | Lanco, Hicksville, N.Y., announced that it has entered into a relationship with Mrs. Fields to represent the company’s products in the promotional products industry for sales to promotional products distributors. The initial product offerings will feature three-pack nibbler-size versions of the Mrs. Fields classic chocolate chip cookies, white chocolate macadamia nut cookies and…
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Ask the Accountant… Question: I am new to the business and don’t know how to price the items I am selling. Any tips? Answer: In general terms, you would like your gross profit percentage to be around 40 percent and higher would be better. Your gross profit margin is the amount left over after you…
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If you are a food service company, whether that’s fast food, pre-made dinners or a traditional sit-down restaurant, you are now much more than that. You’re also now a marketing company. At least, if the trend of heavy promotional marketing and merchandise lines is any indication. At the beginning of the pandemic, restaurants were turning…
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The United States Postal Service is still one of the hottest brands in apparel and accessories. And we discovered that the USPS merchandise store, which it used to raise some precious funds during a difficult year, is robust to say the least. Now the postal service is teaming up with CASETiFY for a new line…
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