The unboxing experience is a top industry trend, as promotional products professionals review revenue operations and look for new ways to get branded products into the hands of customers. Jeff Lederer, president of the hard goods division of alphabroder | Prime Line, Trevose, Pa., asked, “What do our customers need?” This was the inspiration for…
Read MoreJustin Lawrence, Amy Baker and Rich Santo discussed how they pursued new product categories and sales verticals after the pandemic hit, and also how the community aspect of the industry helped them achieve growth, even when the cards were stacked against them…
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To help you drive traffic to your website using Facebook, here are eight simple tactics that will let you get maximum visibility and an increased number of readers with each post. Some of these tactics can also work on other platforms, expanding your reach even further…
Read MoreFanatics partnered with Postmates to deliver Los Angeles Rams apparel before the team’s first Monday Night Football game this week. According to SportBusiness, fans could select products from a curated assortment of Rams gear, including jerseys, sweatshirts, T-shirts, hats and more, and have them delivered from 10 a.m. through kickoff that night…
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The Specialty Advertising Association of Greater New York (SAAGNY) board of directors, in accordance with the association bylaws, elected three directors to serve as officers in 2021. All terms begin Jan. 1, 2021. The 2021 Executive Committee will include…
Read MoreThe biggest TikTok sensation right now is a pen. Specifically, a Sharpie pen that has more than a million TikTok users obsessed with the smooth gel ink and comfortable grip. TikTok user Jackie Brown recently posted a video of herself hunting for the pen that “glides across paper like Kristi Yamaguchi used to on ice.”…
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QR codes have been around for a while, but they seem to have exploded in use during the pandemic. Suddenly, everyone is now an expert in scanning QR codes to access restaurant menus. And, thanks to a brilliant new T-shirt from Chipotle, they’re now experts in voter registration, too…
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Since we’ve had that little bit of extra time to breathe this week, we found some pretty fun and interesting promotional products. This week’s edition of the Fave 5 includes blankets for outdoor dining, Dodgers World Series face masks and more…
Read MoreWhether you’re considering adding in-house screen printing or already have a plan in the works, Marshall Atkinson of Atkinson Consulting had tips on how to get started that really translated as key advice for any promo business. Here are six takeaways from his session at the PRINTING United Digital Experience…
Read MoreBurger King Belgium recently tackled two issues—spread of COVID and poor communication—with a line of face masks. A total of 250 lucky customers received a branded mask with their menu item of choice printed across the front. In two other countries, the chain also introduced a terrifying in-store promotion involving the ghost of Ronald McDonald…
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