It’s hard to take Kanye West’s presidential run as seriously as he seems to. He’s not even on the ballot in some states, and this always seemed like more of a branding opportunity than an actual attempt to land in the Oval Office. But, of course, Kanye still dropped official campaign merchandise. And, on brand for Kanye, it’s much more streetwear drop than traditional campaign merch…
Read More‘NBA 2K21’ Includes Disney-Specific In-Game Merchandise
To the surprise of absolutely no one, Disney is capitalizing on hosting the NBA this season by inserting Disney-branded apparel into “NBA 2K21.” It seems like gratuitous branding at first, but it’s just attention to detail, since this year’s NBA season was unlike any other. Disney knows a thing or two about attention to detail, especially when it comes to video game merchandise tie-ins…
Read MoreCanada Plans National Single-Use Plastic Ban by 2021, Trade Groups Claim USMCA Foul
The Canadian government recently unveiled its plan to ban single-use plastics on a national level. The legislation, which includes a ban on single-use grocery checkout bags, straws, stir sticks, six-pack rings, plastic cutlery and food takeout containers from “hard-to-recycle plastics,” is set to go into effect by the end of 2021, Environmental Minister Jonathan Wilkinson said…
Read MoreAllen/Colorcraft Announces Four New Sales Reps, Territories
Stan W. A. Dohan, MASI, president and chief operating officer of Blanchester, Ohio-based supplier Allen/Colorcraft, announced the addition of the following sales reps and sales territories. John Bates is the president of the multi-line agency Bates Group, and represents several of the top suppliers in the industry. Bates has been…
Read MoreHow to Take Advantage of the Shifting Food Gift Marketplace
Since the advent of the COVID pandemic, we have seen a huge shift in buying patterns. Our sales YTD through September are up 70 percent. Sales in July were five times our normal July sales. Who was buying all those gifts? What were they buying? And, where were these gifts going? Let’s start with where…
Read MoreBankers Advertising Company Hosts Virtual National Sales Meeting
Bankers Advertising Company, Iowa City, “welcomed” more than 40 sales partners last month for its 2020 National Sales Meeting, which was held, well, at desks or perhaps dining room tables across the country. Attendees could have been in any room of their homes, actually, as our meeting was held virtually this year. The meeting was…
Read MoreBiden Campaign Launches Branded Fly Swatter After VP Debate Moment, Sells Out Immediately
The Biden Campaign wasted no time at all creating a branded fly swatter after a fly landed on Vice President Mike Pence’s head for a moment during the debate last night. By the time we saw that the “Truth Over Flies Fly Swatter” existed, it was already too late. The campaign sold 15,000 by midnight, and 35,000 altogether. For better or for worse, this is the current state of political merchandising…
Read More10 Promotional Chocolate Products We Want to Eat Right This Second
We haven’t done any medical research into this, but anecdotal evidence dictates that eating chocolate can prolong your life. So, it stands to reason that if you eat enough chocolate, you can live forever. Live it up with some of the fun and delicious promotional chocolate products below…
Read MorePromo Supplier Garland Writing Instruments Set to Close Permanently Due to Pandemic
Garland Writing Instruments, Coventry, R.I., announced this week that it will be closing for good as a result of the COVID-19 pandemic. You might recognize Garland as the company that manufactured the pens that House Speaker Nancy Pelosi used to sign the articles of impeachment against Donald Trump earlier this year…
Read MoreHow a Promotional Kit Turned a Canceled Product Debut Tour Into 31,000 Registrations
The nationwide tour Dave’s Killer Bread planned around National Grilling Day on July 22 didn’t happen, but the company went online to encourage people to sign up for its “Toaster Talk” newsletter. From there, the company sent a call-to-action to register to receive a free hamburger bun kit packaged in a printed box. The results were pretty spectacular…
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