Facebook has found itself fending off controversies for a mini eternity. Aiming to update its company branding “to be clearer about the products that come from Facebook,” the company unveiled a new logo yesterday to differentiate its new product offerings from its social media site…
Read MoreHere’s What Top Democratic Presidential Candidates Spent on Election Merch So Far
The money candidates spend on merchandise accomplishes a lot more than just getting their names out there. And they have been spending a lot of money this go-around. CBS News put together a report of some of the Democratic candidates’ spending from this year. It found that…
Read MoreThe Price Buyers
Much has been written and said about why distributors need to be marketing partners for their clients, rather than order takers. But what can you do when so many customers want to buy on price? We got some answers on what to do about price-buyers and how to win more long-term business…
Read MoreGeiger Crestline Hires Elizabeth Fagan
Geiger, Lewiston, Maine, today announced that marketing professional Elizabeth Fagan has joined Geiger as the new director of marketing for its Crestline division. As director of marketing, Fagan will develop, integrate, and implement all marketing activities related to Crestline’s strategic direction and position, as well as…
Read MoreTurn Your Career Into a Calling
Do you see your career as just a job? Just a way of making money? Something that keeps you from doing what you really want to be doing with your life? If you can see your career as a calling, it can become a positive expression of you, an integral part of who you are…
Read MoreHow the Trump Campaign Is Using Steady Merch Sales to Get Valuable Voter Data
The Trump Campaign is using its merchandise sales for much more than just raising funds. It’s using the data it gleans from the sale of Trump-branded merchandise to measure its outreach to new donors, and therefore get a picture for its growing or shrinking appeal among otherwise uncommitted voters…
Read Morealphabroder Launches Berne Apparel Line
alphabroder, Trevose, Pa., announced its partnership with Berne Apparel Company, a manufacturer of rugged outdoor workwear and safety apparel that’s been in business for more than 100 years. Beginning today, alphabroder will offer the Berne Apparel line to its customers. The line includes insulated jackets, coats, sweatshirts and high-visibility styles. “Berne is a workwear category…
Read MoreMcDonald’s Celebrates Happy Meal’s 40th Anniversary by Bringing Back Retro Toys
Every now and then, something comes along to give the kid inside each of us a moment to exult. McDonald’s is readying to play our benefactor November 7-11, with the fast food chain set to bring back retro toys celebrating the 40th anniversary of the Happy Meal…
Read MoreStouse LLC Acquires Magna-Plus Inc.
Stouse LLC, New Century, Kan., announced today that it has acquired Magna-Plus Inc., a provider of custom labels, magnets and other promotional products. The acquisition was effective on Oct. 25. Kansas City, Kansas-based Magna-Plus Inc. was founded in 1993 by Marianne D’Amato and Tom Eaton. It now has a nationwide distributor customer base. “We are…
Read MoreDisney Has Some Cool New Dia De Los Muertos Merchandise at Epcot
Disney has been crushing it with heritage themes in movies lately, with instant classics like “Moana” and “Coco.” So, it makes sense that the attention to detail it uses for its flicks would carry over into the merchandise at its theme parks, like the Dia de Los Muertos items it rolled out for the Mexico pavilion in Epcot this week…
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