The Milwaukee Bucks have been trending upward since the 2016-17 season, with this recent campaign resulting in their snaring the NBA’s top record at 60-22. As they prepare to host Game One of the Eastern Conference Finals tomorrow, the Wisconsin franchise, already well known to Promo Marketing readers for their promotional feats and the modesty…
Read MoreNew Round of $300B in China Tariffs Includes Just About Every Promotional Product Possible
Days after the U.S. raised existing tariffs on $200 billion in Chinese goods from 10 percent to 25 percent, President Trump announced that an additional $300 billion in imports from China would soon be subject to 25 percent tariffs. That $500 billion total would represent virtually all of the goods the U.S. imports from China, and includes just about every Chinese-made promotional product imaginable…
Read MoreGeiger Announces Further European Acquisition
U.K. distributor GeigerBTC, a subsidiary of Geiger, announced it is acquiring York-based distributor Response Marketing as part of its continued expansion strategy to support clients in the U.K. and across Europe. Response Marketing has been in business since 1999 and has gained a reputation as one…
Read MoreOne Promo Supplier’s Product Partnerships Show Why It Pays to Give Back (and Why Corporate Social Responsibility Is Here to Stay)
On the first day of exhibits at PPAI Expo 2019, a crowd had gathered in front of the Compass Industries booth. The show floor had opened a few hours before, and the early rush had dispersed into a modest flow of traffic that would build slowly to peak capacity later in the day. Yet here was a throng of people gathered around a small tub full of water, elbowing their way in to get a look…
Read MoreNHL’s Upcoming Seattle Franchise Says Fan Comments Will Play Role In Branding Decisions
Now that the Stanley Cup playoffs have reached the conference finals stage, the fans of the remaining quartet of clubs are giddy to see if their heroes’ names will end up etched on the sport’s top prize. Come 2021, supporters of the impending franchise in Seattle will foster notions that perhaps one day relatively soon…
Read MoreThe Vernon Company Hosts Successful Annual Sales Meeting
The Vernon Company, Newton, Iowa, hosted its annual sales meeting April 15-17 at Paradise Point Resort in San Diego. The three-day event brought together nearly 100 Vernon account executives from coast to coast, as well as 70 supplier partners. “Vernon’s National Sales Meeting can be described using one word: fantastic!” said Dave Regan, vice president…
Read MoreThis Giant ‘Godzilla’ Promo Is Perfectly Over-the-Top
If you were in charge of marketing for the “Godzilla” film franchise, you would go big, right? We don’t mean going big as in getting a lot of products. No, sir. We mean “big” quite literally. Thankfully, whoever is running the promotional campaign for the upcoming flick “Godzilla: King of the Monsters” understands how this…
Read MoreStorm Creek Expands Customer Experience Department
Storm Creek, Hastings, Minn., announced today it has expanded its customer service department, hiring three key positions to help achieve the company’s mission to provide over-the-top service for the industry. Noah Thompson serves as accountant specialist at Storm Creek, where he provides targeted customer experience support to territory account executives, interacts with customers to foster…
Read MoreAs 25% Tariffs Go Into Effect, China Threatens Retaliation
President Trump today followed through on his threat, issued earlier this week, that the U.S. would increase U.S. tariffs to 25 percent on $200 billion worth of Chinese imports. In response, China expressed its “deep regret over the development,” and threatened to retaliate. This type of back-and-forth has been the M.O. of the trade war.…
Read MoreGuns N’ Roses Sues Brewery Over Merch, Beer With Similar Name
Two weeks ago, we chronicled how Guns N’ Roses is hoping to give moms across the land a rocking Mother’s Day through holiday-specific merchandise. The Hall of Fame band, though, also has a mean streak, and it is looking to put its “appetite for destruction” to good use due to a brewery whose Guns ‘N’…
Read More