No matter the endeavor, anyone who is looking to attract long-term attention must specialize in convenience. Thanks to its 1 billion active monthly users, Instagram has come to enhance its plans to land more of that engrossed pull, with Promo Marketing last year having taken a late-summer look at the site’s growing reliance on e-commerce…
Read MoreDrum-Line Acquires Elliott Calendar Company
Drum-Line, Stuttgart, Ark., has entered into an agreement to acquire Elliott Calendar Company, also known as Hour Glass Line, based in Coshocton, Ohio. Amberlea Barnes, Drum-Line CEO, said Elliott Calendar’s production and customer service will be moved to Drum-Line’s factory, and that the consolidation should be complete by end of April. Most Hour Glass calendar…
Read MoreHow One Distributor’s $1,500 Self-Promo Mailer Led to $200K in Orders
Sometimes you just have to bet on yourself. That can mean taking a stronger approach to your self-promotion, or it could mean having the courage to make a big change in your professional career. Keith Wilson, sales partner…
Read MorePhiladelphians Are Angry at Scotch Brand’s Bike Promotion
A good rule of thumb when designing a creative promotional campaign is “don’t get in the way of and anger an entire city’s bicycle community, especially when that city is kind of known for getting angry about things.” Naked Grouse, a brand of Scotch whiskey, didn’t abide by that rule when it chained bicycles that…
Read MoreBIC Graphic North America Enters Exclusive Partnership with Osprey
BIC Graphic North America, Clearwater, Fla., announced a new and exclusive partnership with Osprey. For more than 40 years, Osprey has created innovative and durable carrying products. “I’m proud to partner with Osprey because they truly stand behind the quality of their packs with the All Mighty…
Read MoreLouis Vuitton Pulls Michael Jackson Apparel Items as Documentary Fallout Mounts
He might have been “The King of Pop” when he topped the charts, but the posthumous press that Michael Jackson has received over the contents of the “Leaving Neverland” documentary is proving a royal pain to his legacy. While the public is pondering the lasting impressions it will associate with the singer based on the…
Read MoreThe Right Place to Be Proud
To me, it seems like many people choose to stay behind their desks all day because they are too proud to call prospects for appointments. That’s a real bad place to be proud. Too proud to pick up the phone and try to make an appointment, too proud to listen to suppliers that want to…
Read MoreAuthorities Auctioning Fyre Festival Merchandise to Repay Victims
Fyre Festival was a complete failure almost from the jump. The most successful thing it did was birth two very good documentaries that are available on Netflix and Hulu. If you haven’t taken the time to see either one, here’s the quick version: A rich “entrepreneur” named Billy McFarland teamed up with rapper Ja Rule…
Read MoreTG Promotions Inc. Joins American Solutions for Business
American Solutions for Business, Glenwood, Minn., announced that TG Promotions has joined the team. The distributor consists of a group of nine people (three sales and sales support team members), and was founded by Terry Greer and his wife, Linda. It also brought on Jessica Huffman Dobosh to the sales team in November 2017. Dobosh…
Read MoreHUB Pen Company Promotes Joe Tessier to Quality Control Specialist
HUB Promotional Group’s HUB Pen Company, Braintree, Mass., announced the promotion of Joe Tessier from junior buyer to quality control specialist. Tessier came to work at HUB Pen five years ago, working nights in the quality control department while attending Charlton College of Business for Supply Chain Management. In…
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