In promo, things are going to go wrong. But, believe it or not, there’s a way for distributors to turn mistakes and unfortunate circumstances into big business wins. BrandVia’s Eric Nelsen told us how, sharing an example of a promotion that went off the rails…
Read MoreBud Light’s Eagles Statue Begs the Question: Are Branded Statues a Thing Now?
It’s almost impossible to forget Bud Light’s “Dilly Dilly” marketing campaign, as it was part of just about every commercial break during last year’s NFL season. You couldn’t go to a sports bar or tailgate without hearing at least one person yell it before clinking drinks with another person. Following the Philadelphia Eagles’ Super Bowl…
Read MoreSock Club Announces Ongoing Partnership with Delivering Good, Promises to Donate At Least 3,000 Pairs of Socks Per Quarter
Sock Club, the sock designer and manufacturer based in Austin, Texas, is partnering up with Delivering Good, a New York City-based nonprofit specializing in distributing new product donations from hundreds of companies in the fashion, home and children’s industries. This partnership is designed to be an ongoing relationship between the two companies. Sock Club has…
Read MoreNFL Teams Have Fun With Costco Hat Embroidery Mishap
Could a typo unite rather than divide us? Americans tend to take their NFL team allegiances very seriously, so when we learned the repercussions of a Costco NFL branding mishap, we were shocked.
Read MoreNetflix’s New Hire Hints at Big Expansion Plans for Merchandise
This past year, Netflix has been churning out the content like no other. Now it looks like the company wants to support its entertainment division with a boost in merchandise sales…
Read MoreWhy Airplanes Fly and Most People Don’t
It never ceases to amaze me that airplanes can fly. These big, heavy metal bodies loaded down with lots of people and baggage are able to take off and fly through the sky. Airplanes are able to fly because they are propelled to move forward, and their fast, forward motion, combined with air coming off…
Read MoreHere’s a Cool Font Where All the Letters Are Brand Logos
Brand awareness will never stop being a big deal, with companies going to great lengths to craft eye-catching and impression-retaining logos. Hello Velocity, a marketing agency based in New York City, has acknowledged that phenomenon of brands holding our attention spans, creating a typeface consisting solely of corporate logos, with many of the businesses that we have highlighted on our website receiving placement in the attractive font…
Read MoreBrandVia’s Sam Brown and Eric Nelsen Talk Organic Growth, Company Culture and Getting Sh*t Done
BrandVia Alliance was a big riser on our 2018 Top 50 Distributors list, jumping eight spots from No. 31 in 2017 to No. 23 this year. Sam Brown and Eric Nelsen joined the podcast to talk about that growth, plus a look at company culture, customer experience and (a recurring theme) getting sh*t done. Plus, Brendan and Sean discuss the fake Warren Buffett Twitter account that captivated the internet…
Read MorePadres Recall Promotional Beach Hats After Bugs Found in Packaging
The San Diego Padres were forced to recall giveaway beach hats last weekend after the organization found grain beetles in some of the items’ packaging. According to the San Diego Union Tribune, fans at Petco Park received a voucher to get a replacement (and hopefully bug-free) beach hat mailed to their home. The team unfortunately already handed the items out before realizing the mistake, but ushers came around in the third inning with plastic bags to collect them…
Read MoreGeiger Sets Industry Yoga Record, Issues Humanitarian Challenge
Geiger, Lewiston, Maine, has set an industry record with the largest number of people participating in a single yoga session. Looking to make an impact throughout the company and beyond, Geiger kicked off the 2019 business planning season with every employee participating in motivational workshops and nearly 100 employees participating in a single yoga session.…
Read More