This is the story of a company using marketing to push on Americans a product that could kill them. This is a story of greed, and loss, and delayed corporate responses, and regulatory failure. This is the story of a promotional campaign, and everything that came after. This is the story of how Purdue Pharma marketed America’s opioid crisis, the surprising role promotional products played, and where we go from here…
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As marijuana becomes legal in more states or even obtains legal status on a federal level, these debates will only continue to heat up. Whatever your opinion on the matter is, it can’t be denied that folks in the cannabis/marijuana industry in both Canada and the U.S. see branded merchandise as a vital means of competing and growing…
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For many people, buying a Kate Spade handbag was the first step into adulthood. She made fashion approachable, but always fun, and the fashion world is still reeling after the announcement of her suicide yesterday. She also had some influence in the promotional apparel world…
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Cynthia Nixon’s gubernatorial campaign in New York has proven that the former “Sex and the City” star is much more than just an actor, but she hasn’t completely separated her two lives. Nixon teamed up with Instagram account @everyoutfitonsatc, which “documents every outfit on Sex and the City,” to make campaign merchandise celebrating her run…
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A bizarre but major trade struggle is developing between Rwanda and the U.S., and it could impact U.S. apparel companies and have other long-term affects. The strange part? It revolves around secondhand T-shirts and other apparel…
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Let’s imagine you go to the doctor for a sore throat. You sit down to discuss your symptoms, but the doctor doesn’t ask about your symptoms. Instead, she lists every ailment she knows without asking you any questions. It makes you feel unimportant. It makes you feel like your needs are irrelevant. It’s the same…
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While pundits are pondering where this year’s NBA draft hopefuls will land, New Era removed any mystery over what they will wear when commissioner Adam Silver shakes their hands, issuing promotional hats that could serve as inspirations for the promotional products industry at large…
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Remember February? When we were so excited over Delta Airlines’ new Zac Posen-designed uniforms that we could hardly sit still? We knew they were going to be the fashion-forward looks that would elevate airline style forever, but it looks like there’s been some major snags (pun intended) in the actual uniform rollout. It’s been awhile…
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Promo Marketing, the Philadelphia-based provider of product information and custom marketing solutions for distributor sales professionals, today released its 2019 Power Meeting and Power House dates. The big news? Two Power House meetings!…
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According to the American Trucking Associations (ATA), there’s a shortage of approximately 50,000 truck drivers in the U.S. This shortage is contributing to shipping issues for retailers and consumers, and it’s seeping into the promotional products space, too…
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