According to the study, approximately 75 percent of B2B marketers believe that video is one of the most effective and important content platforms, with 60 percent agreeing on social media creative and 47 percent on email. In addition, 83 percent of B2B marketers believe that video plays a major role in driving lead volume, while 86 percent agreeing that it produces high-quality leads…
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InnerWorkings Inc., Chicago, announced in a press release that shareholder rights law firm Bernstein Liebhard LLP is investigating “potential securities fraud claims on behalf of shareholders of InnerWorkings Inc.” Today, Bernstein Liebhard announced that a class-action lawsuit has been filed on behalf of those who purchased or acquired InnerWorkings securities between Aug. 11, 2015 and May 7, 2018…
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The Masters is over and that means your customers are inquiring about golf promotions. In 2016, there were over 800,000 golf tournaments totaling $4 billion of sales opportunities. Are you getting your piece of the pie? Gold Bond’s new Interactive Golf Guide will help you navigate the sport of business…
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Being a southpaw and a fairly distinguished one, at that, in a sport that has not produced that many left-handers, Phil Mickelson stands out when he hits the links. With 43 PGA Tour victories, including five majors, the 47-year-old ranks ninth on the all-time wins list. But while he will not eclipse Sam Snead as…
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Landway International, San Francisco ,announced the addition of new regional sales representatives. Scott Lange of Lange Marketing will represent Landway’s premium apparel and outerwear line in the Indiana, Kentucky, Michigan and Ohio markets. With 22 years of experience in the promotional products industry, Lange has become well known for successfully organizing mid-market trade shows in…
Read MoreIn today’s world, marketers only have a few seconds to grab their audience’s attention before another message diverts their focus. Typically, advertising messages are only engaging one or two of our senses, which can cause brands to blend together in the eye of the consumer. Promotional products are the only form of advertising that can engage all five senses at once, so why are 83 percent of current advertising efforts appealing to our eyes only?
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It seems like everything in apparel right now needs to have a made up word that combines a couple of words to convey its usage, like athleisure. OK, “athleisure” might be the only one, really. But now there’s talk about “outletic” apparel, a term coined by GoLite as part of its 2019 relaunch. So, what…
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In marketing, there is quite a fine line between support and misappropriation. Here, we find an example of the latter, by which a work of art concerned with weighty themes such as truth, history and the oppression of women gets the merch treatment no one really asked for…
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After YETI Coolers cut ties with the NRA, supporters of the organization retaliated by peacefully disposing of their YETI products. Wait, no—they shot them and blew them up. In a message to members on Tuesday, NRA past president Marion P. Hammer offered a less dangerous solution: stickers. “Approximately 100,000 free stickers, proudly displaying the message…
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Polyconcept North America (PCNA), Pittsburgh, announced the addition of three new hard goods field sales managers. These newly-created positions will allow the company to more effectively support customers in Texas and throughout the Southeast U.S. Katie Crnkovich has three years of experience in the promotional products industry and 12 years of experience in the incentive-and-recognition…
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