“Augmented reality will be the next big thing for the promotional products industry,” according to the new issue of Prime Line’s #What’s Trending Now quarterly trends report, which can be viewed here. With sales of augmented reality (AR) and virtual reality…
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Was your invitation to this year’s Academy Awards lost in the mail like ours were? Bummer, right? We had our tuxes ready for Hollywood’s biggest night, but we were mostly excited about those sweet,…
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HEB teamed up with the Selena Foundation for an exclusive partnership, announcing that proceeds from the bags would go to the Boys and Girls Club of Coastal Bend. In addition, HEB will be donating $25,000 directly to the Selena Foundation…
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Due to the amazing season engineered by the Houston Astros, culiminating in the first World Series title in franchise history, it was easy in 2017 to overlook the Texas Rangers, who, with a 78-84 record, finished 23 games behind their fellow Lone Star State occupant in American League West Division play. The latter squad would…
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If Starbucks continues along this current path, it seems that the brand could be moving away from branded merchandise altogether. We’ll keep you posted, as per usual, but in the meantime, it may be fun to speculate on what, if anything, this could mean for the promotional products industry…
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Jay Deutsch, creator of the Quality Certification Alliance, and cofounder and CEO of BDA Inc., Woodinville, Wash., announced that he is stepping down from his position on the QCA board after 10 years. Deutsch spent eight of those years as president. “Jay was instrumental in creating industry standards for brand safety and ethical sourcing,” Tim…
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This week, the U.S. Supreme Court discussed the case in Minnesota regarding whether or not voters should be allowed to wear politically-related T-shirts, buttons or hats to polling places. The case brought about interesting questions, as the justices weighed what exactly would fly and what would be prohibited. According to the New York Times, Justice…
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In the final stanza of “The Rainy Day,” Henry Wadsworth Longfellow, addressing his “sad heart,” notes “Thy fate is the common fate of all, / Into each life some rain must fall.” As a native of Portland, Maine, the poet received plenty of meteorological proof for that couplet, and, who knows, he might have been…
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The results were pretty interesting, as the marketing team found that 3,000 unique users accessed the content out of the 17,000 bobbleheads that were distributed. They also found that the vast majority of these users did so after the game when they got home, which shows that this type of experience can expand the team’s reach far beyond the confines of their stadium…
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CafePress, Louisville, Ky., released its fourth quarter and fiscal year 2017 financial results, which CEO Fred Durham called “disappointing.” “Our fourth quarter and full year 2017 results were clearly disappointing, as CafePress.com continued to be negatively impacted by lower traffic resulting from changes in search engine algorithms during the first half of 2017,” he said…
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