It’s really amazing how some people can turn around a half second of life into a poster, T-shirt or promotional product. Something that resonates with an audience can become immortal if the right person can capitalize on it. We’ve written before about “micro-moments,” or these tiny happenings that become memes and mainstays of the cultural…
Read More
Imagine, as an American consumer well-versed in the guile that companies call on to market their wares, heading to a supermarket to satisfy a serious cereal craving and not, for example, seeing Toucan Sam beckoning patrons to buy Froot Loops or Dig’em Frog compelling them to select Honey Smacks. Would their absence, or that of…
Read More
Did you see the $10K Big Mac ring McDonald’s is giving away? Either the fast food chain has severely upped its Happy Meal prize game, or something is afoot. Unfortunately, your kids won’t be getting incredibly valuable jewelry with their chicken nuggets anytime soon, but McDonald’s is celebrating the launch of two new Big Mac…
Read More
The IOC is very serious about restricting sponsorships, and even though the content might be as simple as a tweet or email blast, even if it says something as simple as “In the lead up to the Olympics, check out all of this great winter apparel”, that content could be in violation of Rule 40 and therefore subject to litigation…
Read More
Crystal D, St. Paul, Minn., celebrated its 16th annual WOW Day on Jan. 19, 2018. The company named 18 new award winners at the event. WOW Day was designed to recognize the hard work and dedication of Crystal D…
Read More
Progressive Promotions Inc. (PPI), Englewood, N.J., announced that it has hired David Capano as its vice president of sales and marketing. With more than 25 years of experience, Capano has built and led sales and marketing teams for both distributors and suppliers, at startups such as Brandfresh and Shoplet.com, and at industry veterans Vantage Apparel…
Read More
In order to create merchandise with cohesive designs, product developers used elements from the style guide including graphics, colors and patterns. Combining these elements with images of famous Disney landmarks and its most popular characters, developers came up with a wide range of products for the 2018 collection…
Read More
Dunkin Donuts announced that it plans to phase out plastic foam cups across all of its stores by 2020. The franchise will start in New York and California this spring, replacing the styrofoam cups with new double-walled paper cups. This decision comes after Dunkin Donuts showcased some of its new stores in its hometown of…
Read More
Thanks to their thrilling 41-33 Super Bowl LII victory over the New England Patriots, the Philadelphia Eagles soared higher than any other National Football League (NFL) franchise this season, and fans have helped the champions make merchandise history through their all-things-Birds purchases. Now that the nation knows of the depth of talent in the City…
Read More
While some products, such as tampons, are designed and packaged specifically for women, there are plenty of products that receive the same gendered treatment despite being relatively similar or even exactly the same. Take, for example, disposable razors and the so-called pink tax. While these razors look and work the same for men and women, ones that are pink and packaged specifically for women tend to cost more than those made for men…
Read More
