We here at Promo Marketing love hearing about big deals no matter whether they are the kind that yields financial windfall for companies, especially those within the promotional products industry, or are the sort that makes life on this third rock from the sun even more amazing thanks to their ingenuity. While the former variety…
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Every facet of sports is commercialized anymore. The NBA is adding sponsorship to jerseys, a practice that has already caught on in the WNBA, and has really taken off in some European sports leagues. In some, you can’t even find the team’s logo amidst a sea of sponsors. The stadiums are all named after a…
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It seems that after changing the name of his current tour from the Greatest Show On Earth to the American Rock ‘n’ Roll Tour 2018, Kid Rock has actually been granted the right to use the name. A U.S. Federal District Court judge in Florida has ruled in favor of Infant Stone despite the lawsuit Feld Entertainment has filed against him for trademark infringement…
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Aprons Etc., Greenville, S.C., has promoted Pam Pennington to vice president of strategic partnerships. Pennington will be responsible for the development and growth of next-level customer relationships with top 100 distributor accounts throughout the U.S. and Canada. Using 30-plus years of professional account management experience, Pennington has spent her 13 years with Aprons Etc. leveraging…
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Last year, Forever 21 made headlines thanks to its clothing line with Taco Bell. It was creative, humorous and millennials loved it. For Forever 21’s latest exclusive collaboration, we have to admit we’re scratching our heads. According to HighSnobiety, Forever 21 is working with Honda for a vintage-inspired racing capsule collection. When we think millennials, we…
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Last week, we revealed the news that Alaska Airlines was getting ready to unveil its uniform redesigns. This was exciting news, given the airline last overhauled its uniforms in 2011 (however, the last major…
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There are a few reasons why I couldn’t participate in the Winter Olympics: I haven’t renewed my passport, I can’t snowboard, and I can’t stand the frigid cold. However, thanks to Ralph Lauren’s new USA Olympic uniforms, the cold might no longer be a hindrance for me. For the 2018 Pyeongchang Olympics in South Korea,…
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Amazon shoppers were a little peeved this week when Amazon announced it was raising Amazon Prime monthly fees from $10.99 to $12.99 a month. Now it looks like the e-commerce giant is extending the price increase to apparel and accessories sellers, too. According to Business Insider, Amazon raised…
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With 32 franchises whose valuations each check in at more than $1 billion, the NFL definitely deserves distinction as an economic Goliath. However, the powerhouse will never be above serving as the opponent to those who want to emulate David and regulate its reach. Yesterday, as they prepared for what they hope will be a…
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