Formula One, the international single-seat auto-racing series, unveiled its new logo yesterday, and everyone hates it. But, as they say, one man’s logo debacle is another man’s design lessons (or something), so let’s take a look at what went wrong and what promotional products distributors and marketing consultants can learn from it…
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In honor of #GivingTuesday (Nov. 28), Hanes, Winston-Salem, N.C., is providing some comfort to those without the comforts of home during the holiday season. The company has donated 225,000 pairs of socks and 18,000 pairs of underwear to organizations fighting homelessness across the United States as part of its eighth national sock drive. Since the program began…
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People buy what they are comfortable with and from people they are comfortable with. Switching to a new vendor or a new product creates angst that they might make a bad decision. Therefore “top sellers” remain top sellers because of social validation. We can’t be wrong if everyone else is buying something. Despite buying what…
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One NFL fan decided enough was enough. Tired of having no home team to support, 23-year-old Reddit user The_Champ_Is_Here_14 decided to send all 32 NFL teams a letter announcing his eligibility as a free agent. The goal? To see which team would respond with the most compelling offer…
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We have been without baseball for 26 days, and while fans of the Houston Astros are still celebrating their heroes’ seven-game World Series triumph over the Los Angeles Dodgers,…
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EMT, Indianapolis, has announced that former director of operations Phil Saks has finalized purchase of the company from the estate of the company’s founder, Steve Weinstein. Saks had served as EMT’s director of operations for 16 years, before being named CEO in 2014. Weinstein passed away in May. “I’m excited to finalize this deal, just…
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We already know Beyoncé understands promotional products better than anyone, as evidenced by the fact that her holiday 2016 merchandise flew off the metaphorical shelves. This year, we weren’t surprised when Queen Bey’s new line of holiday merchandise lit up the internet, and we can see why. For the holiday 2017 collection, she went all out. The…
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The Black Friday deals that consumers tend to go crazy for usually involve TVs, game consoles and toys. So imagine our surprise when we saw that the hot ticket item for Black Friday 2017 was actually employee uniforms. According to Mashable, employees from several large retailers attempted to cash in on Black Friday desperation by…
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Royal Apparel, Hauppage, N.Y., is releasing“Hoodie Collection,” the first of several new videos highlighting the vast selection of styles available. https://www.youtube.com/watch?v=CcO2AElLvx0& “This video is taking a stylized approach with a focus on telling a story to a music soundtrack,” the company said. “Working within our Royal community, we’re excited to feature the Vermont funk rockers…
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Campus bookstores are much more than bookstores, as many of us know. It’s a place for prospective students, current students, alumni and their families to stock up on items like apparel, drinkware and pretty much any other item you can…
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