What does it mean to be a rainmaker in sales? What is a rainmaker to you? Is it the person who consistently has orders coming in from clients? Is it the person who knows how to play the long game, building up relationships with clients for future success? Or, could it be the leader of…
Read MoreEveryone Is Going Nuts Over Starbucks’ New Pink and Rose Gold Cups and Tumblers
As Thanksgiving approaches, many folks find themselves eager to declare their gratefulness for intangible blessings such as improved health, financial stability and personal growth. Other individuals choose to…
Read MoreBlockchain Could Be the Future of the Apparel Supply Chain
If you try to stay up to date on technological or economic trends, chances are you’ve either read about or at least seen references to blockchain. Though vague and catchy, the term is no mere buzzword. While plenty of hype and…
Read More‘Stranger Things’ Also Gave Free Publicity to an Orthodontist in Missouri
“Stranger Things” has done a good job of boasting businesses through wardrobe choices in its second season. The first recipient of free publicity through apparel was the Science Museum of Minnesota, which had a boost in apparel sales and interest after the character Dustin wore a sweatshirt on the show. It seems like Dustin might…
Read MorePrime Line Supports Local Read Aloud Program
Prime Line is supporting a Read Aloud program in its hometown of Bridgeport, Conn., by having employees participate in classroom reading on a monthly basis, and with the donation of branded stress relievers to…
Read MoreWhat Are My QuickBooks Options on Mac?
Question: I have a Mac that I use for my business, but I’d like to use QuickBooks. What are my options? Answer: There is a Mac desktop version of QuickBooks, which is very different from the Windows QuickBooks and is inadequate for our business. Furthermore, it is being discontinued, and a 2017 version is not…
Read MoreThe Kansas City Royals’ ‘Garage Sale’ Was a Huge Success
If you recall, a few weeks ago we ran a piece on a cool promotion planned by the Kansas City Royals. Instead of letting old promotional items sit in storage, the team decided to hold their first ever “Garage Sale,” inviting fans to come to Kaufmann Stadium and purchase…
Read MoreDisney-Pixar Creates Line of Beautiful Guitars for New Movie Promo
If there’s one thing that Disney and Pixar have proven over time, it’s that their movies are A. delightful, and B. marketable as heck. Its new promotional collaboration for the upcoming Coco (which looks absolutely delightful) hits all the right buttons in terms of a memorable and effective promotional campaign. Through partnering with Córdoba and…
Read MoreThe Latest in Athletic Apparel: Pillowcases?
“Oh bed! Oh bed! Delicious bed! That heaven upon earth to the weary head,” declared English humorist and poet Thomas Hood in “Miss Kilmansegg and Her Precious Leg,” offering a sentiment with which all of us, especially athletes, can wholeheartedly agree. While the rest of us cherish our nocturnal knockouts as opportunities to recharge, competitors,…
Read MoreGeiger Promotes Dawn Ruler to Division Sales Vice President
Geiger, Lewiston, Maine, has promoted Dawn Ruler, MAS, to the position of division sales vice president for Geiger Midwest effective Dec. 1, 2017. Ruler joined Geiger in 2015 as an independent sales partner, excelling in providing branding solutions for her client base. Ruler has worked in the promotional products industry for more than 17 years.…
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