The Problem With ‘Wonder Woman’ Merchandise

When it comes to superhero movies, the corresponding promotional toys and merchandise are typically ubiquitous. Just visit my dad’s garage, and you’ll see Captain America shields, Iron Man arc reactors, Thor hammers, Green Lantern rings, and don’t even get me started on the Batman costumes. (My…

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Last Chance to Vote! PM Video Battle: HALO Branded Solutions Versus 4imprint

Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. Last week, HALO Branded Solutions won, and now will face off against Debco. The winner will be decided by a simple poll. The poll will close the morning of Friday, June 2, the…

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Hub Pen Hires Lisa Fosdick as Director of Sales

Hub Pen Company, Braintree, Mass., announced the addition of industry veteran Lisa Fosdick as director of sales. The self-described “sales and branding leader” joins the company after a long career in the promotional products industry. Fosdick helped to grow a multi-million…

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Apple Says It’s Not to Blame for Headphones Exploding Mid-Flight

In March, a woman flying from Beijing to Melbourne was injured after her wireless headphones ignited as she slept. Before she was able to shake them off her head, they caused burns to her face and neck, and left the cabin of the aircraft smelling like burning hair, plastic and electronics. PC Mag reported that…

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Ikea’s Genius Response to Designer’s $2,000 Copycat Bag

Remember how Balenciaga, the high-end fashion brand, was selling bags that looked crazy-similar to Ikea’s plastic blue shopping bags for more than $2,000? Well, in case you need a refresher, here’s our story on it. Ikea cut right to the chase by addressing the humor of selling a knock-off of a 99 cent bag for…

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Scott Meade Joins GMG Pen

GMG Pen, Lakewood, N.J., announced today that Scott Meade has joined the firm to further develop its growing sales team as its sales manager. Meade has spent the past 22 years at Meade & Associates, an iPROMOTEu affiliate, transforming the MeadePromos brand under his leadership in all areas, including selling promotional campaigns and marketing solutions; forging…

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Master the Art of Time-Sensitive Promotional Campaigns

We all like to feel appreciated. Joe and Tracy Troy, managing directors of Waterfront Branded Marketing Solutions Powered by Proforma, Westport, Conn., remember one promotion where a client wanted to show gratitude toward employees. But the Troys especially recall the overwhelming gratitude those employees showed them. “Joe opened up a pharmaceutical client in the Northeast…

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TSC Apparel Now Carrying Los Angeles Apparel in Philadelphia Warehouse

TSC Apparel, Cincinnati, has seen a rapid increase in demand for its newest brand, Los Angeles Apparel, and will now expand stocking the brand in its new facility located in Philadelphia, making it available on both coasts. “Between our Fullerton, Calif., and new Philadelphia, Pa., warehouse, we can ship to about 80 percent of the…

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