If you assigned your client to a new salesperson in a different organization, would you be missed? If not immediately, when? At what point does your client realize that you are the secret sauce? Don’t settle for the “great service” answer. Identify what about your service sets you apart from everyone else. Once you’ve identified…
Read MoreSweda Company LLC Names New Director of Merchandising
Sweda Company LLC, City of Industry, Calif., announced the addition of Brigid Hines as director of merchandising. With more than 10 years of promotional industry experience, Hines most recently served as product marketing manager for Virco, a supplier of educational equipment. Prior…
Read MoreNichole Stella to Join M. Rubin & Sons as Executive Vice President, Corporate Strategy and Development
PHILADELPHIA (May 16, 2017) – Promo Marketing, the leading source of product and marketing information for distributor sales professionals, today announced that Nichole Stella, president and chief revenue officer, has joined Top 40 industry supplier M. Rubin…
Read MoreShowdown Displays Acquired as Part of Recapitalization
Showdown Displays, Brooklyn Center, Minn., announced it has been acquired by Pfingsten Partners LLC, a Chicago-based private equity firm, as part of a recapitalization event. Showdown Displays goes to market through a network of more than 20,000 resellers composed of promotional products distributors, sign shops and printers. Showdown products can be found in a variety…
Read MoreDo Fidget Spinners Actually Help, or Are They Just Toys?
Last week, we dove into fidget spinners, the newest fad to sweep the nation’s youth. Kids (and some adults) are filming themselves performing “tricks” will…
Read MoreA Running Start: Tips for a Winning Performance Wear Promotion
Most end-users who jog, bike or do any kind of exercise will attest that they have their favorite pieces of activewear: The pants that fit just right and make them feel more confident on the running track, or…
Read MoreSupreme May Release Licensed Michael Jackson Line
When beloved celebrities die, it’s not uncommon for items like T-shirts, stickers, drinkware and pretty much any other imprintable object you can imagine to pop up in the market. But, sometimes you see complicated legal battles involving the deceased celebrity’s family and how they handle his or her estate (like we saw with Prince). But,…
Read MoreSenators Seek Enhanced Safety Looks at Cosmetic Ingredients
Since its 1938 inception, with President Franklin D. Roosevelt signing it into law, the Federal Food, Drug and Cosmetic Act has had somewhat limited authority over considerations of cosmetic ingredients’ identities. Eager…
Read MoreHub Pen Hires Associate Account Executive Sue Jonah
Hub Pen Company, Braintree, Mass., announced the addition of associate account executive Sue Jonah to the inside sales team. The Massachusetts native had more than 20 years of sales experience when she joined a New England greeting card supplier in a…
Read MoreAn Onion is Heaven
I hear many people make excuses for postponing selling or giving presentations because they are concerned that they aren’t quite ready. Not being ready is a bad excuse for postponing success. The concern I often hear is that people don’t feel ready because they are worried their sales pitch or presentation won’t be perfect. Typically,…
Read More