After Adidas introduced some of its products made from recycled plastic from the Indian Ocean, soccer (read: fútbol) fans got to check out some of the apparel on one of the largest stages in the world, as Spanish soccer giants Real Madrid took the field in the recycled gear, according to Yahoo. While Real Madrid’s…
Read MoreWhat Happens If Trump Labels China Currency Manipulator?
From the very first stages of President-elect Donald Trump’s plan for his presidency, he planned on labeling China a “currency manipulator” and imposing a 45 percent tariff on Chinese goods. President-elect Trump…
Read MoreHow Cyber Monday Affects the Promotional Product Industry
The dust from the Black Friday stampedes seem to have settled, but a more intangible stampede is happening online today. Today is Cyber Monday—a day similar to Black Friday but without the need to camp out in front of a storefront for weeks on end in the hopes of a sweet deal. While most of…
Read MoreGenerations by the Numbers
The first rule of business is you need to know your target market. These days, your target market mostly consists of baby boomers, Gen Xers, and, of course, millennials. With that in mind, it’s important to understand the backgrounds of each generation, so that you can give your clients exactly what they want. That way,…
Read MorePrime Line Sponsors Bridgeport Rescue Mission’s Great Thanksgiving Project
Prime Line, Bridgeport, Conn., sponsored Bridgeport Rescue Mission’s Great Thanksgiving Project, which provided turkeys, bags of Thanksgiving fixings and winter coats to more than 3,000 low income families in need in Fairfield County, Conn. Distribution for the Thanksgiving project took place over…
Read MoreT-shirt Campaign Provides Foster Children with Christmas Gifts
An Albany, N.Y., woman wanted to help make sure that foster children in the area received gifts this holiday season. So, Amanda Zara decided to look for ways…
Read MoreVegas NHL Team Unveils Logo, Merchandise
After a drawn out period of proposals and discussion, the Vegas Golden Knights hockey team presented itself to the world as the newest NHL expansion team, starting next season. And, with a slick new logo and arena, the organization wasted no time rolling out official merchandise. Shortly after the organization hosted its unveiling event, the…
Read MoreWhat Is Generational Selling?
The right fit goes a long way. Just think about it in terms of something we, in the promotional products industry, are all familiar with: T-shirts. Imagine you’re giving away 100 T-shirts. If all 100 are the same size, how many people are really going to wear them (and wear them again)? People want what…
Read More4imprint Awards 204 Third Quarter one by one Promotional Products Grants
4imprint, Oshkosh, Wis., awarded more than 200 one by one grants to charitable organizations during the third quarter of 2016. The expanded one by one charitable program awards two $500 promotional products grants each business day. A variety of organizations use these in-kind gifts to help raise funds, increase awareness, recruit and recognize volunteers, and…
Read MoreDonald Trump Used Machine to Autograph Merchandise
If your early holiday present to yourself was a genuine, autographed Donald Trump hat, you might want to give it another look. According to ABC News, the president-elect didn’t sign his own autographed items; a computer did. Trump’s campaign utilized the autographed merchandise to raise money…
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