While it might seem innocent that Nike recently unveiled its latest National Women’s Soccer League jerseys exclusively in women’s sizes, Fansided is raising another possibility. Perhaps the implication in only offering women’s sizes is that men don’t care to support women’s…
Read MoreLast Chance to Vote! PM Video Battle: KTI Networks/KTI Promo Versus RushImprint
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: Your shoelace is untied. Gotcha.) Last week, KTI Networks/KTI Promo won, and now will face RushImprint. The winner will be decided by a simple poll. The poll will close…
Read MoreKanye West Unveils Kanye Vest Uniform Company
Is there anything Kanye West can’t do? After a hugely successful merchandise launch following the release of his “The Life of Pablo” album, West is setting his business sights on the promotional apparel industry. It might seem like a bizarre venture for the artist, considering he’s doing so well with consumer launches, like the Yeezy Boost…
Read MoreAmerican Apparel Adds Former Liz Claiborne CEO as Chairman
After Los Angeles-based American Apparel’s restructure plan was approved in court—albeit after contention from founder and former CEO Dov Charney—the company has moved out of bankruptcy and announced that it has appointed Paul R. Charron, former CEO of Liz Claiborne, as its chairman. According to the Los Angeles Times, Charron is joining American Apparel’s seven-seat…
Read MoreIf You Aren’t Reinventing the Future, the Future Will Reinvent You
Where will you be when things settle down? A great number of marginal performers will be gone. Those who have not innovated will be gone. Those who have not created value for their clients will be gone. But a lot of us will be standing, and will be better, stronger and more equipped for success.…
Read MoreCambridge, Mass., Bans Plastic Bags
During the last year, we’ve reported on numerous cities and towns that are considering banning plastic bags. In June, Hawaii effectively banned plastic bags. In August, Chicago began rolling out its ban on single-use plastic bags. Two weeks ago, Wisconsin considered banning single-use plastic bags. Now, Cambridge, Mass., has…
Read MoreHub Pen Company Adds New Multi-line Representatives
Hub Pen Company, Braintree, Mass., announced the addition of brothers Tim Rosica of Rosica Marketing and Pete Rosica of Rosica Promotions to its expanding list of multi-line representatives. They will represent the company in the mid-Atlantic states of Delaware, Maryland, Virginia, West Virginia and Washington, D.C. Tim Rosica has…
Read MorePro Sports Leagues Lead U.S. Licensed Merchandise Market
Sports fans love to show their devotion (literally) on their sleeves. Heck, as we saw yesterday, some people own multiple shirts for the same teams. This shouldn’t come as much of a shock. According to a study by Market Research Reports, professional sports leagues,…
Read MoreGeiger and MBF Perry Company Announce Affiliation
MBF Perry Company, Hoover, Ala., announced that it has joined Lewiston, Maine-based Geiger as an affiliate. For more than 20 years, MBF Perry Co. has provided award-winning strategies for printing solutions, promotional products, marketing and apparel to clients all over the country. By affiliating with Geiger, MBF Perry Company’s co-founders, Bill and Melanie Perry, and…
Read MoreHow to Sell Your Distributorship
For many distributors, there will come a time when another company offers to buy your business. Whether you’re looking to start a new career, join a larger organization or simply retire, having the option to sell your business may be the solution you need. This presentation is designed for distributors with revenues between $1 million and $5 who are considering selling their businesses.
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