The French electronic music duo Daft Punk has a lot of merchandise, like T-shirts, posters, yo-yos, skateboards and pens from Fisher Space Pen Co., Boulder City, Nev. While the band’s selection alone is impressive, their latest marketing technique is even more appealing: Each item is advertised in a style that’s reminiscent of ’80s magazine spreads.…
Read MoreMy Ideas for NCAA Basketball Tournament Promotions
The 2016 NCAA Basketball Tournament starts this week, and I just filled out the perfect bracket. A lot of people don’t have Temple winning the whole thing, but I sure do. (OK, I picked Michigan State. But I’ll still cheer for the Owls.) When people fill out their brackets, they can create any possible outcome…
Read MoreFossil Plans to Unveil More than 100 Wearable Products
According to 24/7 Wall St., accessory maker Fossil Group Inc. announced plans to introduce more than 100 wearable products spanning eight different brands. The products will be released in time for the 2016 holiday season for Chaps, Diesel, Emporio Armani, Fossil, Kate Spade New…
Read MoreWhich Presidential Candidate Spends the Most on Promotional Products?
Presidential campaigns spend a lot on branded merchandise, like signs, hats and T-shirts. But which 2016 candidate spends the most on political campaign products?
Read MoreBoundless Hires Chris Piper as Vice President of Customer Success
Boundless, Austin, Texas, has appointed Chris Piper to lead the distributor’s customer success team. Piper comes to Boundless with more than 20 years of hands-on experience as a Certified Advertising Specialist (CAS), helping clients achieve measurable success with high-impact branded promotional concepts. Piper also serves as the president of the Northwest Promotional Marketing Association (NWPMA).…
Read MoreIs Forever 21 Condoning Rape with this T-shirt?
Forever 21 is under fire this week after the company released a graphic T-shirt featuring the phrase: “Don’t say maybe if you want to say no,” according to Refinery 29. The men’s T-shirt has received extensive backlash on social media for promoting rape culture and victim-shaming. Although there has been no explanation for the meaning…
Read MoreReebok Offers $50K Donation for a Candidate Who Can Run a Mile in Under 10 Minutes
Plenty of people make their New Year’s Resolutions things like “run more.” Reebok thinks that the current presidential candidates should do that, if they haven’t already. The sportswear company is offering to donate $50,000 to a health charity if any presidential candidate can run a mile in less than 10 minutes.
Read More3 Free and Easy-to-use Social Media Tools Perfect for the Promo Industry
Hi there, Promo Marketing audience! I’ll get to the tools in a quick second, but I wanted to introduce myself first. My name is Mandy Kilinskis. I’m the content and social media manager for distributor Quality Logo Products, Aurora, Ill. I’ll be here monthly to share practical tips on digital marketing. Enough about me—on to the…
Read MoreRe/Done Partners with Hanes to Create ‘Perfect T-shirt’
Re/Done, a Los Angeles-based clothing retailer, has partnered with Hanesbrands Inc., Winston-Salem, N.C,. to revamp the apparel manufacturer’s classic cotton T-shirt. According to Observer, the redesigned T-shirt comes in two women’s styles—the 1950s style features a boxy fit, and the 1960s is longer…
Read MoreiClick Announces New Regional Sales Manager
iClick, Seattle, announced that Cynthia Troiani will represent the tech supplier as a regional sales manager for the South territory. This territory includes Texas, Oklahoma, Arkansas, Louisiana, Mississippi, Tennessee, Alabama, Georgia, North Carolina, South Carolina and Florida. Troiani, a 15-year veteran in the promotional marketing industry, brings to iClick a distributor and supplier background. “We are…
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