While studying abroad in Europe my junior year of college, I purchased my favorite souvenir during a trip to London’s Portobello Market: a canvas tote bag. It was simple enough—text on the front and an image of colorful row homes on the back—but I fell in love. Even better, local schoolchildren drew the image to…
Read MoreNBA Turns to ’90s Nostalgia for Promotional Push
The ’90s have been making a full comeback lately in everything from fashion to television programming. Now, the NBA is following suit, attempting to capitalize on its nostalgic fan base with ’90s theme nights and promotional products. SB Nation highlighted some of the throwback merchandise…
Read MoreWho Are You Wearing?
Never ask a woman her age, her weight or, apparently, which designer she’s wearing on the red carpet. Well, OK, you can ask about the last one—but you better have a darn good follow-up question. At least according to the #AskHerMore movement. But maybe there’s a simple way around this issue: Branding. Logo placement. Imprinting…
Read MoreVideo: PM News Top Headlines for February 2016
February 2016 was a pivotal time for news in the promotional products industry with everything from slave labor reform to BIC Group’s CEO stepping down. Lucky for you, Promo Marketing has combed the top headlines to bring you a condensed version of the month’s biggest stories. Stay updated on all the latest information with Promo Marketing…
Read MoreNew Container Shipping Rule Could Cause Port Congestion
A collection of global shipping logistics companies sent a letter to the International Maritime Organization (IMO) to clarify details on a new container-weighing requirement that could make big changes in the global shipping industry. According to The Wall Street Journal, the Global Consolidators Working…
Read MoreNew Scribble Pen Replicates Any Color with Scanner
For those of you who answer the question, “What’s your favorite color?” with “rainbow,” there may finally be the perfect pen for you. The Scribble Pen uses a special ink cartridge and scanner to replicate any color with both a ballpoint pen tip and stylus tip for tablets. According to Mashable, the Scribble Pen allows…
Read MorePromoting Higher Education
College was an exciting time in my life. For me, a kid from suburban Central Pennsylvania, it was a time when I moved to an exciting city, made new friends from all over the country (and the world)…
Read MoreAprons Etc. Launches New 2016 Product Line
Aprons Etc., a textile promotional products supplier, launched a new product line in 2016—Fast and Free. The line provides five-day production to in-hand delivery in the U.S. or Canada with free shipping. This upgraded delivery service and new standard production applies to select styles of table covers and flags in the 2016 event display category. For…
Read MoreMcDonald’s Sweden Enters Virtual Reality with Promo
McDonald’s Sweden is trying something new with its Happy Meal boxes: virtual reality headsets. According to Adweek, the promotion is connected to the Swedish “Sportlov” holiday, when many families hit the slopes for a week of skiing. The virtual reality viewers, named Happy Goggles,…
Read More4 Children’s Promotions for Leap Day Babies
Today is leap day, which only happens every four years. Those who were born on Feb. 29 only get to celebrate every four years, which means (because of science) that they only have birthdays every four years. So, for all of you leap day babies who think you’re turning 40 this year, you’re really only turning…
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