Proforma, Cleveland, announced Keith Ferrazzi, author of the No. 1 New York Times best-sellers Who’s Got Your Back and Never Eat Alone, will be the keynote speaker at its 2015 Convention & Family Reunion in Orlando, Fla., July 19 through 22, 2015.
Read MoreYesterday, Newton Manufacturing, Newton, Iowa, petitioned the U.S. Federal Court in Des Moines, Iowa for Chapter 11 Bankruptcy protection. Although subject to potential competitive bidding, the filing included a court motion to sell nearly all of the assets of the business to industry distributor, HALO Branded Solutions, Sterling, Ill., in an expedited sale to take place within 30 days.
Read MoreWorking for a tech company in New York City can mean long hours and a lot of work, but there’s always room for a little bit of fun. Bill Resnik, vice president, partner and owner of Proforma Printing and Promotion, Boston, described one promotion that stuck with him, and gave employees at PayPal an opportunity to play some games.
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We at Promo Marketing understand that summer living isn’t always easy for our readers—particularly for those trying to fulfill the hot-weather wardrobe demands of fickle clients. Sure, a basic crew-neck tee will never go out of style, but what happens when your customer wants to outshine the competition with something bold and fresh? We’ve got expert insights into the T-shirts and tanks that will make your apparel programs sizzle.
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Giving back builds team morale, helps the community and creates a positive impact. Promo Marketing spoke to Keith Steiniger, president/owner of Proforma IDology Marketing Group, Lenexa, Kan., to learn about the Tour de Hope, an annual cycling event Steiniger helped start four years ago to raise money for local charities. The charity Tour de Hope has raised funds for the past three years is The Hope Center, a charter school in an underserved community.
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Long work commutes and heavy traffic patterns cause automobiles to be second homes to some people, which means the automotive market is large for promotional products. We spoke to Janet Trachter, vice president of sales and marketing for Superex, Toronto, Canada, and Paul Dubois, general manager for Ready 4 Kits, Keene, N.H., to find out what three automotive promotional products sell best.
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In a 2013 Forbes article, Mark Stewart, former executive director of the Tailgating Industry Association, estimated that fans spend as much as $20 billion on tailgating for football and $35 billion on auto racing annually. Adding in baseball, hockey, soccer and outdoor concerts, you’ve got a lot of opportunities for tailgating and cheering. This provides end-buyers with myriad ways to advertise their brands, and a wealth of different products for distributors to provide them.
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According to the National Center for Educational Statistics, an estimated 21 million students attended American colleges and universities in 2014. This is an increase of approximately 5.7 million students since fall of 2000. In 2011 through 2012, there were approximately 13,600 public school districts in America, with more than 98,300 public schools. In fall 2011 there were approximately 30,900 private schools.
Read MoreSweda Company LLC, City of Industry, Calif., announced change and progression in management today.
Read MoreIt’s Myron Promotional Products versus HALO Branded Solutions in this week’s Video Battle!
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