Giving back builds team morale, helps the community and creates a positive impact. Promo Marketing spoke to Bill Banks, director of technology for Attachmentville, Fleetwood, Pa., to learn about the company’s charity work—specifically its involvement with the Greater Berks Food Bank and how Attachmentville uses its customizable lanyards to benefit local charities.
Read MoreShopping Spree: Selling Storefront Retail Items
Whether you’re searching for a specific item or just window-shopping, chances are promotional items in a retail setting have pulled you in.
Read MoreSelco Welcomes Christine Von de Veld as Account Manager
PM Video Battle: PPAI Versus Pop! Promos
It’s PPAI versus Pop! Promos in this week’s Video Battle!
Read MoreWhat Women Want
The secret’s out: Women’s apparel generates big business. According to the NPD Group, a global information company, total U.S. women’s apparel retail sales reached $116.4 billion in 2013, up 4 percent from 2012. That number has caught the attention of industry giant Nike and it’s tailoring its marketing messages accordingly. At press time, Nike launched its #BetterForIt campaign as a way to inspire women trying to reach their personal fitness goals. The company hopes this major advertising spend will turn its $5 billion women’s wear business into a $7 billion business by 2017.
Read MoreMARCO Promotional Products Plans to Donate $26,000 Worth of Promo Items
MARCO Promotional Products, Harrisburg, Pa., will donate $26,000 worth of promotional items this year as part of its Difference Makers program.
Read MoreWhat’s Inside This Year’s (Much Smaller) White House Correspondents Swag Bag
While the swag bag for this year’s White House Correspondents Dinner was full of big-ticket items, it was roughly half the weight of last year’s bag. Here are some of the interesting giveaway items in the bag.
Read MoreNew Square Sport Bottle Offers Unique Design With Photographic Quality Imprint
Norwood by BIC Graphic introduced the Square Sport Bottle, offering a unique design combined with the impact of britePix full-color, photographic
quality imprints.
Read More
I’m Promoting a Competitor … Why Should That Matter to You?
In a recent commentary, “How Does Amazon’s Business Model Affect Us?” I alluded to how online efficiency will change how products are being purchased, even promotional products.
Read More10 Official Promotional Products of the Kentucky Derby
The 141st Kentucky Derby is this weekend so let’s take a look at some of the branded merchandise available in the official store of the Kentucky Derby.
Read More