It’s actually no “secret” that a successful business is driven by knowledge. Knowledge is power in an increasingly more challenging business environment. My PPAI award-winning FreePromoTips.com industry resource program has been offering relevant business-building information and industry commentary for years.
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Decoration is one of the most important parts of an order. A decorated shirt offers something different than a plain shirt. It may seem clear-cut—place logo here—but it’s more complex than that. What type of decoration works on this fabric? Which has the desired look the client wants? Where will the imprint make the most impact? We spoke to Vantage Apparel, Avenel, N.J., and Stahls’ DFC, Masontown, Pa., to learn tips in five areas distributors should focus on when deciding the best imprint method for a client.
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For many Americans, home is where the office is. According to a recent Gallup poll, adults employed full-time reported working an average of 47 hours each week, essentially tacking on an extra day to the workweek. This number has remained relatively steady over the past decade, and as more executives push a “do more with less” agenda on their staff, it only has one direction to go: up.
Read MoreiPROMOTEu, Wayland, Mass., started a new initiative called A Woman’s View, which was designed for the growing number of women in the promotional products industry. At iPROMOTEu, 43 percent of distributors are women, so the program aims to support the unique needs specific to the trade’s businesswomen.
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Compliance is a difficult subject. It’s hard to memorize all of the rules. General use products have an extensive list of requirements and children’s products have even more, but what about when a general use product becomes a children’s product?
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It’s often recommended that distributors work toward having a consultative, partnership-focused relationship with clients (especially larger ones) because having such a relationship can lead to lucrative and emotionally satisfying work. Kimble Bosworth, president and chief operating officer of Proforma Printelligence, Nashville, Tenn., shared an example of such a promotion, where she was able to build a typical promotional job into something much more.
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Selling promotional products to the health care market doesn’t have to be a headache. We spoke to George Klare, national account executive for Proforma Design Management, Alvarado, Texas, to learn how to get health care clients, how to keep them and more.
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, Chanhassen, Minn., to learn about the Pinky Swear Foundation, which Chepokas started in 2003 base
Read MoreShowdown Displays, Minneapolis, unveiled its newest imprint method for table coverings—thermal imprints.
Read MoreTri-Mountain, Irwindale, Calif., has broadened its best-selling styles and added key fashion items to create the VITAL Collection for spring 2015.
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