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Tag: Cash cow

20-20 Hindsight Sales

May 22, 2012May 8, 2024 Bill Farquharson

The account was history. That much he was sure of. It took two years to build credibility and a year to win the business. That was followed by two more years that he milked the cash cow he had created.

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Distributor NewsAccount, Account attention, Business, Cash cow, Coulda, Hindsight Sales, History, In-house champions drop, Printers promise, Sales, Sales Challenge program, Service standpoint, Shoulda

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