I recently attended Magento Imagine and Informatica World, both in Las Vegas, and got to see how non-industry people are using promotional products at events. Watching the booth staff and interactions from attendees was very telling on what should and should not be done.
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Why would someone choose one T-shirt over the other? Think about what would make you spend $25 on a shirt, and use that knowledge to help customers create unique and impactful apparel.
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A high-end fashion brand’s CEO moves to Apple. What it means for luxury goods and logo use.
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People complained that The Livestrong Foundation’s post-Lance Armstrong logo wasn’t enough of a change. One company decided to do something about it.
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The Livestrong Foundation unveiled a new logo last week. Does this mean the company’s iconic silicone bracelets are also due for a change?
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A short example about how a little promotion can go a long way.
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That which we call a rose by any other name could still cost you $1.6 billion.
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