Print sales Archives - Print & Promo Marketing

Direct Mail: A New Perspective

June 6, 2024 Summer Gould

The key to effective direct mail is perspective. Perspective is a particular attitude toward or way of regarding something; a point of view. Why is this so important in direct mail marketing? Knowing your audience and how they will perceive your message can make or break your results. Many marketers spend all their time focused…

How a Digital Label Press Changes Everything

January 31, 2024May 8, 2024 Bob Saunders

Labeling has become a marketing and branding tool every bit as critical as any other tool in a marketer’s toolbox. Distributors who understand the label market put themselves in a position to expand their books of business and add more value to their customer relationships than ever before. They can do this by helping their…