Take it from the perpetually last-to-be-picked-at-dodgeball sideliner, you can be a winner at selling athletic wear, but you’ve got to learn the lingo.
Read MoreCategory: Athletic and Sportswear
Sports Marketing Lessons from Wimbledon
Nike outfits tennis stars for Wimbledon. Here’s how to use the styles in your next tennis promotion.
Read MoreHow to Celebrate National Bike Month
May is National Bike Month. Here are five bike-friendly products and apparel to purvey for the next two weeks.
Read MoreHow to Use Promotional Products After a Tragedy
Lessons in cause marketing from the road races after the Boston Marathon bombing.
Read MoreHave You Cleaned Out Your Teenager’s Gym Bag Lately?
Performance clothing has changed over the past 10 years: silkier, stretchier, more mesh, even less stinky in some cases. So how did that change happen? How did this performance craze evolve?
Read MoreExercising in Style
Many gyms now offer members apparel, food and gear for everyday life. Here’s how to get in on this logo-heavy market.
Read MoreSpring and Summer Trends Seen at ISS Atlantic City
The first day of spring is March 20. Get ready with the bright, decorated shirts shown at the Imprinted Sportswear Show in Atlantic City.
Read MoreWhat Will the USPS Apparel Line Look Like?
What can we expect from the Postal Service apparel line? Here are my predictions.
Read MoreSo Your Imprint Looks Like a Rash (and Other Concerns)
Adding to Mike’s blog about the Missouri State mishap: What happens when you don’t have a mistake, but you still send the wrong message with an imprint?
Read MoreHow to Sell Eco-friendly Performance Apparel
A review of two new active wear pieces for 2013 and why you should consider selling them.
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