Ask the Accountant… Question: I am considering a software that says it integrates with QB. Is that all I need to know? Answer: Every product that says it integrates with QuickBooks has its own definition of “integrate.” In each case, the integration depends on what data is mapped into QB, which is defined by the…
Read MoreCategory: Marketing and Sales
12 Digital Marketing Misconceptions Holding Back Your Promo Business Growth
In this day and age, every business needs an online presence to grow and succeed. Distributors are no exception, whether you believe it or not. It’s a provable fact that companies that invest in developing their brand’s authority and presence online, in a structured, consistent way, experience sustained organic growth. However, the vast majority of…
Read MoreAdvertising: Social Media or Google? Which is Better?
If you’re looking to expand your business reach and visibility, investing in online ads can give you great results. But there are many moving parts to an online ads campaign and it’s easy to waste money if not done the right way. As a small-business owner with a limited marketing budget, it is important that…
Read MoreWhat If?
Do you ever ask yourself, “what if?” What if you reached out to a new prospect? What if you reached out to a former customer? What if you dreamed bigger and reached higher? What if? Life and business is full of “what if” questions. “What if” questions are unlimited. “What if” answers are far more limited…
Read More6 Ways to Increase Organic Traffic in Your E-Commerce Website
Implementing SEO best practices is the easiest way to grow your promo business. With that said, SEO is a long-term game. It primarily requires effort up front, but once you rank, you start making sales on a regular basis organically. And it doesn’t go away. Here are six adjustments you can easily make that will gradually improve your SEO rankings…
Read MoreThe Willy Wonka Riddle: Clients Don’t Care How, They Just Want ‘Now’
You first must accept that you’re not Amazon, and you’re never going to be Amazon. You don’t have the resources, infrastructure or financial means to compete with their e-commerce efficiencies. What you can do, however, is leverage the best practices of Amazon, which will help you take a unique approach to how you run your business…
Read More5 Ways to Increase Leads From Your Blog
Done right, blog posts help you to get found, generate leads and convert potential clients to the next stage of your sales funnel. But, for many distributors, blog posts seem to get little results. Here are five things you can do to improve the results of your blogging efforts…
Read MoreTop 5 Google Ads Mistakes Distributors Make and How to Fix Them
While showing up on the first page of Google is crucial for promo distributors, and Google Ads will achieve this much faster than SEO, you can end up wasting hundreds (or thousands) of dollars a month if your campaigns are poorly configured. Here are the most common Google Ads mistakes distributors make and how to fix them…
Read MoreThe True Measure of Success (It Isn’t What You Think It Is)
The title of my blog is “Million Dollar Mindset.” You may think that I consider money to be the true measure of success. I don’t. Of course money is important. Without money, life can be very difficult. With money, life can be lived more fully. But money is not the true measure of success…
Read More5 Principles to Design Your Best Life and Business
“You can’t lead others until you know how to lead yourself,” explains Russell Benaroya, a serial entrepreneur and author of “One Life to Lead.” Tune in as our Million Dollar Monday guest shares the five principles to designing your best life and business….
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