Marketing Archives - Print & Promo Marketing

Three Cautionary Tales About Three Sales Fails

November 1, 2023February 16, 2024 Bill Farquharson

Three true stories… No. 1 A car salesman is working at the Cadillac dealership on a Saturday afternoon. In walks a man who looks like he just fell off a turnip truck: The man is older, diminutive at about 5’5” and both his overalls and hands are filthy, caked with dirt. The rep thinks, “Well, Pigpen is here. Where are the rest of the Peanuts characters?” before going back to his newspaper. The man circles a few Caddies, looks around, and leaves the showroom. The sales rep watches as he…

Client Retention and Acquisition: A Parallel Path

October 16, 2023 Mike Philie

A while back I asked if it was time to re-think the structure of your sales and client facing teams. Maybe you’ve had some reservations about how to make the transition. If you’re like many company owners, you’ve got an experienced group of sales folks who’ve been selling for years and have some great accounts. They undoubtedly have been with you for years and are great people. They provide the service your clients expect and that has helped to build your company to what it is today. Your frustration though…

Million Dollar Mindset: I Will Call You

February 6, 2023May 8, 2024 Greg Muzzillo

We have all heard prospects and customers tell us “I will call you.” Let me tell you the definition of “I will call you.” “I will call you” equals “I will never call you.” In 1978 when I started Proforma, all I had was some business cards and an answering machine. My answering machine was…

Didn’t Reach Your Revenue Goals? Here’s 3 Things To Do Now

December 8, 2022May 8, 2024 Gloria Lafont

There are only a few weeks left in 2022 This time of the year, with the holidays upon us, many of us take a close look at what we set to accomplish back at the beginning of the year, and whether or not we reached our revenue goals. And sometimes we don’t like what we…

The Impossible Dream?

December 5, 2022May 8, 2024 Greg Muzzillo

Recently I was talking with a highly respected supplier and social media influencer about my blog, Million Dollar Mindset; and my video series, Million Dollar Monday. She told me that perhaps my using the word “Million Dollar” was too much. She felt that most people cannot relate to making a million dollars, even as a…

Beam Impact’s Mission to Shift $10 Billion from Brands to Nonprofits

November 7, 2022May 8, 2024 Greg Muzzillo

“Customers today are so anxious that they’re not making a big enough impact in their day-to-day lives,” reveals Viveka Hulyalkar. “They would not only switch brands; they would even pay extra for a brand that they believe is more socially responsible.” The co-founder and CEO of Beam Impact shares how to turn consumer behaviors into…

What a Sales Funnel Is and Why Your Promo Business Needs One

November 3, 2022May 8, 2024 Gloria Lafont

Most distributors rely on referrals and word of mouth to bring in new clients, with some also doing outreach efforts such as email, cold calling, etc. All these can bring in new clients, but are rather unreliable and unpredictable. To establish and grow a successful distributor business, you must consistently attract new qualified leads on…

19 Easy Things You Can Do To Increase Your Online Presence

October 20, 2022May 8, 2024 Gloria Lafont

In today’s world, we have all become digital-first customers, whether we realize it or not. Having an online presence is critical for any business to succeed, or even remain in business. What Exactly Does it Mean To Have an Online Presence and Why You Need It Simply put, having an online presence means your business…

Finding The Spotlight: Six Ways to Ensure Your Marketing Stands Out

October 5, 2022May 8, 2024 Bill Petrie

In the old days – and by old days, I mean 10 years ago – there was a stage and an audience when marketing a product or service. It was simple: Brands took the stage, shared their message with the audience, and that audience would decide what, if any, action to take. Fast-forward to today,…

12 Digital Marketing Misconceptions Holding Back Your Promo Business Growth

September 22, 2022May 8, 2024 Gloria Lafont

In this day and age, every business needs an online presence to grow and succeed. Distributors are no exception, whether you believe it or not. It’s a provable fact that companies that invest in developing their brand’s authority and presence online, in a structured, consistent way, experience sustained organic growth. However, the vast majority of…