If you want to reach more of your audience faster, online advertising is a valuable channel. Your potential clients are scrolling through social media, and the hyper-targeted nature of social media ads allows you to meet them where they are. But you need to have the proper strategy to achieve results. Here are some points to consider to make it work…
Read MoreCategory: Marketing and Sales
Stop Saying This One Word
When I talk with people about their goals I frequently hear them use the word “if.” “If I can grow my sales to $X.” “If I get healthy.” “If I get that new customer.” If. “If” sows seeds of doubt. “If” is a word that people need to lose and replace it with “when.” “When…
Read MoreTapping Into an Untapped Market
Josh Goodman is the founder and CEO of PourMyBeer, a next-generation self-pour beverage system. Goodman discusses the many stages his business went through in order to solve a huge issue in the nightlife industry—crowded bars. He also provides valuable advice on how, with the right mindset, a simple frustration can lead to fortune…
Read MoreHow Chatbots Can Help Distributors Grow Their Business
One of the leading technologies that can help qualify leads and facilitate sales are chatbots. They have the ability to provide a personalized experience that is both convenient for customers and profitable for businesses. And, they’re not hard to set up and launch on your promo distributor website…
Read MoreIs This Driving You Crazy?
We are all busy. Busy with lot of activities every day. Busy with a long to-do list. Busy trying to catch up on emails. Busy with lots of activities. But are those activities driving you closer to the goals for your life? Or are they driving you crazy? The key is to look at your to-do list and your calendar and ask yourself three questions…
Read MoreHow to Avoid Too Many Entries in QuickBooks
Question: I just entered a whole bunch of entries for last year. Is there a way to avoid that? Answer: Yes, it’s easy to avoid too many entries in QuickBooks. In QB Premier and Enterprise. Go to Company > Set Closing Date > Set Date/Password. You can designate a specific date as a closing date—typically at year end…
Read MoreThe Why of Whataburger: How Singular Focus on Being Different Leads to Success
If you choose to compete directly with the “big guys” by providing similar services and value propositions and extolling your “creativity,” your road to success is going to be bumpy at best. Instead, look internally to understand what you do better—and differently—than anyone else in the marketplace. Just like Whataburger found, the right clients are willing to pay for that…
Read MoreHow to Make Your Small-Distributor Status a Competitive Advantage
Whether you are afraid you can’t compete with big online sellers or you think you have nothing to worry about, the fact is that the market has changed. If you’re afraid you can’t compete because your business is too small, this can actually be your superpower. Here are seven things small promo distributors can do to attract their ideal customers…
Read MoreDo Your Homework
I just hung up on a sales rep. Originally, I reached out to his firm to learn more about their services. We had to reschedule a few times over the last few weeks. Finally, we were about to connect. He starts out asking lots of questions about Proforma and the project on which I was working. I asked him what he knew about Proforma, to which he replied, “not a ton.” That’s when I hung up…
Read MoreBe Iconic, Live Iconic, Go Iconic: Advice on Starting/Scaling a Company (and More)
Billy Bosch turned his vision for the perfect snack into reality through starting his own company, Iconic Protein. His products are now sold in over 8,000 retail stores and he has raised over $14 million in capital. Tune in to hear valuable advice on starting and scaling a company, working with business partners, and living an iconic life…
Read More