When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented can have less than desirable results. You might spend hours of development time and a ton of money, so pay heed to the advice to ensure top results.
There are many factors that dictate the success or failure of any marketing campaign. Let’s discuss what they are and how to prevent the disasters from happening—or at best, keep them to a minimum.
Read MoreTerry Town, San Diego, a supplier of towels, blankets and robes, announced Michael Del Bucchia as its vice president of sales.
Read MoreBIC Group exercised its put option, resulting in the acquisition of 20 percent of Cello Pens, India’s largest manufacturer and distributor of writing instruments, BIC Group announced today.
Read MoreThe Premier Promotional Group, an alliance of top suppliers that boasts more than 75 members, approved its newest addition—Arcon Solutions Inc., Burnsville, Minn.
Read MoreIn this week’s video battle, it’s Bag Makers’ heartwarming video against the decorating might of current champion Staples Promotional Products.
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Kenro Industries, Mineola, N.Y., announced the appointment of Neil Lipper as director of promotional products. With more than 30 years of industry experience, Lipper brings expertise in all aspects of promotional products. He is a past president of SAAGNY and a member since 1984, and was inducted into the organization’s hall of fame in 2007.
Read MoreBrad and Paula Klingman, co-owners of Proforma Powerhouse Solutions, Brooklyn Park, Minn., have entered into a multi-million dollar partnership with MyPillow, a manufacturer of specialty premium pillows.
“Only Proforma has been able to be the complete solutions provider we were looking for to take our brand to the next level,” said Mike Lindell, inventor, manufacturer and CEO of MyPillow.
Read MoreAmerican Apparel Inc. announced this week that it priced an underwritten public offering of 61,000,000 shares of its common stock at a price to the public of $0.50 per share. The company intends to use the net proceeds of the offering to fund working capital and for general corporate purposes, including its April 2014 cash interest payment on the company’s senior secured notes.
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Hub Pen Company, Braintree, Mass., announced that Melissa Bettua has been promoted to sales executive in the Southeastern United States. Bettua joined the company in 2013 as a sales support assistant.
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There is a market of around $20 billion dollars for what you’ve got to sell. Most of us would be very happy with just a few crumbs from that table. So what’s holding you back?
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