Kodak Names Jeff Clarke As New CEO

The Eastman Kodak Co. Board of Directors elected Jeffrey J. Clarke as CEO and board member. “Jeff is the right person to lead Kodak forward,” said James V. Continenza, Kodak’s chairman of the board. “His combination of strengths and experience in technology, transformation, finance, operations and international business is precisely what we set out to find in the next leader of Kodak.”

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Going Guerrilla: Some Do’s and Don’ts of Guerrilla Marketing

I love spotting great guerrilla marketing campaigns. They’re surprising, entertaining and often shockingly bold. That’s what makes them work. There’s nothing bland about them. Like a 7-foot-tall basketball player at a cocktail party, guerrilla marketing stands out. 

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Promotional Products as an Engagement Strategy: Part 3 of 3

For effective use, the engagement professional will be strategic and thoughtful in the selection of promotional products as a communications device. Selecting the right products means knowing your communication objectives.

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