Bloomberg Businessweek recently reported on an interesting study—one that claims feeling a combination of fear and loneliness makes branded products more memorable.
Read MoreFields Manufacturing Launches Redesigned Website
Fields Manufacturing of Saint Cloud, Minn., recently launched a redesigned website offering customers an improved online experience and helpful sales tools.
Read MoreHow to Market a $1,500 Pair of Socks
They’re made from Cervelt, so they are worth the money. A lesson in extreme price markup.
Read MoreTo Be Great, Iterate
IT is never done. There is no end to any IT project. There is only a “release” milestone. When something is released, the iteration begins.
Read MoreAds on NBA Jerseys: An Inevitability?
The NBA may be stating that they’re no closer to on-uniform ads than they were in 2011, but that doesn’t mean they won’t show up eventually.
Read MoreWhat Makes a Champion?
As a consultant, I am often asked, “what are the characteristics of successful people in the industry?” One interesting note—it has nothing to do with gender, age or tenure in the industry. Instead, it has everything to do with the character and integrity of an individual. I have noticed through discussion and observation several factors that I believe truly make a champion. And by the way, becoming a million dollar salesperson isn’t the Holy Grail barometer of success. Success can be measured and identified on many, many levels.
Read MoreBranders.com Merges with BEL USA
BEL USA, the Miami-based parent company of supplier Bel Promo and distributor DiscountMugs.com, has merged with distributor Branders.com.
Read MoreThe Flesh Company Creates New Position
The Flesh Company, a Parsons, Kansas-based printing company, has promoted Jonathan Norris to coordinator of new sales development.
Read MoreBIC Graphic Collects Several Top Supplier Awards
To close out 2013, BIC Graphic, Clearwater, Fla., garnered 11 honors, including three awards for its sales reps.
Read MoreLeed’s Releases New Technology Products, Color Options
Leed’s, New Kensington, Pa., recently debuted two new iPad Air cases and new colors for one of its mobile chargers.
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