Sometimes we just miss the obvious. We are so busy doing what we are accustomed to doing that we miss opportunities right in front of us!
Read MoreDistributors and Suppliers, Do You Know What You Are Missing?
Tag: Question
Let Me Google That For You
On more than one occasion I have taken the easy road and asked a question of a colleague rather than do a little simple work with a search engine to find the answer for myself. Sometimes I get a quick response to my question that looks more like alphabet soup; “LMGTFY: Let Me Google That For You.”
Read MoreWhat’s in Your T-shirt Drawer?
The imprinted T-shirts that you keep and wear can tell a lot about your life, your interests and your priorities.
Read MoreThe Anatomy of Emotional Marketing
You’ve probably heard the old adage: “It’s the thought that counts.” This could not be any truer, especially in business. When we take the time to show our customers that we value more than just their money and investment, we gain a special place in their hearts.
Read MoreWhat Makes a Champion?
As a consultant, I am often asked, “what are the characteristics of successful people in the industry?” One interesting note—it has nothing to do with gender, age or tenure in the industry. Instead, it has everything to do with the character and integrity of an individual. I have noticed through discussion and observation several factors that I believe truly make a champion. And by the way, becoming a million dollar salesperson isn’t the Holy Grail barometer of success. Success can be measured and identified on many, many levels.
Read More5 Lessons from a #Socialmedia #Fail
Recently, I started investigating video conferencing systems for meetings with more than 10 video participants and the ability to call into a number from a phone line if you aren’t near a computer. PPAI board member Rod Brown pointed me in the direction of FuzeBox video conferencing. I also found BlueJeans video conferencing in my own searching.
Read MorePromotional Products Industry: Balancing Risk and Reward
One of our biggest challenges is the question of how we can help those promotional product reps actually closing the sales and working with limited resources make it part of their decision to deliver safe and socially compliant product? It’s all in the balance of risk and reward.
Read MoreSink or Swim: Taking Cues from Customers
There is something to be said for the customer perspective. Here’s what went wrong in a recent shopping experience and how ill feelings could’ve been avoided.
Read MoreWhen You Wisch Upon a Star
Nowell Wisch is a veteran multi-line rep in California and other points west. He’s been with TradeNet for over 20 years and has quite a few other great lines, such as Caro-line—the bandana people. He also volunteers as a photographer for SAAC, superbly so. I love that guy because Nowell is Bold, Different and Memorable. Extremely Memorable.
Read MoreThe Better Question
You were trained to ask three questions in order to sell promotional products: “How many do you need,” “When do you need them” and “What’s your budget?” Granted, these are important questions when you are selling stuff. Selling solutions and moving yourself out of the commodity space requires better questions.
Read More