What is your special advantage? Your mojo? Your secret sauce? What gets customers ringing your phone, locked onto your website, calling you “the only game in town” for them?
Read MoreEnd Quantity Pricing … What Do You Do?
When you receive end quantity pricing from a promotional products supplier, do you pass it on to your client?
Read MoreNewton Manufacturing Co. Employees Band Together to Fight Hunger
Employees of Newton Manufacturing Company, Newton, Iowa, again showed their generosity by donating to the local Salvation Army food pantry.
Read MoreBIC Graphic Announces ISO 14001 Certification, Demonstrates Ongoing Commitment to Protecting the Environment
BIC Graphic, Clearwater, Fla., recently announced its Sleepy Eye Publishing facility has earned ISO 14001 Environmental Management Systems Certification.
Read MorePSL Announces Exclusive Canadian Distribution Deal With Tomax USA
PSL Canada, the supplier based in Richmond, British Columbia, announced that it has come to an exclusive agreement with supplier Tomax USA.
Read MorePrime Line Names Regional Sales Manager of the Year
Prime Line, Bridgeport, Conn., named Ben Black, Prime’s Midwest regional sales manager, its 2013 Regional Sales Manager of the Year. Black, who has been in that role for 12 years, was recognized at Prime Line’s Master Chef event in Las Vegas Jan. 13.
Read MoreStaples Announces Two Changes to Leadership Team
Staples, Framingham, Mass., promoted Joe Doody to vice chairman and Shira Goodman to North American commercial president, effective yesterday. Doody formerly served in Goodman’s new role while Goodman was the executive vice president of global growth. Both continue to report to chairman and CEO Ron Sargent.
Read More5 Things You Need to Know About Selling Licensed Collegiate Apparel
According to IMG Worldwide, a marketing, licensing and media rights firm, college sports has the largest fan base of all sports, with 190 million fans. College campuses use promotional products to support their athletic and academic branding strategies, recruit individuals and incite action from constituencies, among other goals
Read MoreTime for a Checkup?
2014 is bringing a lot of changes to the health care market. Not only are insurance providers competing at the consumer level now, but employers, state and federal agencies have to educate people on the options available to them. If that doesn’t scream “marketing opportunity,” we don’t know what does.
Read MoreTake It from the Top
Selling apparel is completely different than selling hard goods. To answer some of your questions about selling wearables, Promo Marketing reached out to some of the industry’s leading apparel suppliers. Here’s what they had to say.
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