Pantone chose Radiant Orchid as the color of 2014. Here are nine ways to use the floral hue in the New Year.
Read More9 Ways to Use Pantone’s Color of 2014
SAAGNY Elects New Board of Directors, Executive Committee
The Specialty Advertising Association of Greater New York (SAAGNY) recently announced the election of three industry veterans to serve on its board of directors. The board also elected five directors to serve as officers in 2014. All terms begin on Jan. 1, 2014.
Read MoreKodak Sonora Plates to Save an Estimated 265 Million Liters of Water in Next 12 Months
Eastman Kodak Company, based in Rochester, N.Y., has introduced its new Kodak Sonora Process Free Plate technology, which could lead to impressive water savings for the commercial printing industry. The forecast is based on new adoption data for the process-free plates, which remove the need for a plate processor in the pre-press stage of a print operation.
Read MoreNew York Launches Web Store for Logoed Merchandise
Thirty-six years after Milton Glaser designed the “I LOVE NY” logo, New York Gov. Andrew M. Cuomo announced its merchandise is available online. Accessible through www.ILoveNY.com, Shop I LOVE NY features a wide variety of logoed merchandise, such as T-shirts, baseball caps, pins, magnets, journals, mugs, totes and more.
Read MoreCrown Products Revamps Brand
Based in Mobile, Ala., Crown Products revealed a new logo to ring in 2014.
Its icon now has a physical crown appearing at the end of the word “Crown,” almost like a “speech bubble,” with its motto “whatever it takes!” below.
Read MoreMinnesota City Recognizes Norwood and BIC Graphic for Donations
Two leading suppliers assisted a food bank close to one of their Midwest sites. The town expressed its gratitude last month, the company announced today.
Read MoreAmazon Sets Sights on Drone Delivery
Originally an online bookseller, Amazon has expanded its reach by selling a larger variety of products, including its own Kindle tablet, and introducing more aspects of the organization with Amazon Fresh (grocery delivery in Seattle and Los Angeles), Amazon Fashion (one-stop apparel shopping)and Amazon Web Services (Cloud computing that provides a variety of Web needs to organizations, including Netflix and the CIA).
Last week Amazon CEO Jeff Bezos announced his latest project to Charlie Rose on “60 Minutes.”
Read MoreIs Experience the Enemy of Innovation?
One of my former marketing professors at a large, local university recently asked me to help judge upper-level marketing presentations with other area marketing professionals. The small, group presentations were based on either a product introduction or a new marketing plan for a small business facing an issue.
Read MoreMcDonald’s Thinking Outside the Box with Recent Happy Meal Promotion
During the first two weeks of November 2013, McDonald’s made a dramatic shift away from its typical Happy Meal offerings. In place of plastic toys based on cartoon and movie characters, Happy Meals featured books. Each limited-edition children’s book brought nutrition and imagination to millions of kids who received them.
Read MoreLooking Forward to 2014
The end of the year always brings exciting and important announcements, and that’s no different for us at Promo Marketing.
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