Super Bowl LVI is this weekend, and the NFL is paying homage to Los Angeles, the game’s host city, in the most fitting way possible. No, the league isn’t staging a three-hour traffic jam on the 101. But it is working with four LA streetwear brands to release limited-edition apparel and merchandise capsules celebrating the city and the game…
Read MoreCharles River Apparel Donates 1,500 Face Masks to Local Nonprofit Program
Charles River Apparel recently donated 1,500 face masks to Community Captains, a program launched last fall by the New England Patriots Foundation in partnership with Bank of America. The program is designed to build stronger connections with local nonprofits to maximize their impact, and over the next two years, the New England Patriots Foundation and…
Read More20 Social Media Post Ideas for Your Distributor Business
One of the most frequent questions distributors ask about social media is what to post. Most tend to have product-centric posts for obvious reasons. And while there is nothing wrong with that approach, social media is an invaluable tool to show what else you bring to the table. Here are 20 ideas you can easily implement…
Read MoreMichelob Ultra’s Star-Studded Super Bowl Ad Has a Full Line of Tie-In Merch (With Some Fun Interactive Features)
Michelob Ultra’s three-part Super Bowl ad brings celebrity endorsements, social media contests, a full branded merchandise collection and the call for fans to pay close attention to minute details, creating a multi-platform branding experience. The bowling alley-themed merchandise includes a T-shirt imprinted with a phone number that fans can actually call for a surprise…
Read MoreZing Manufacturing Introduces Two New S’well Food Storage Items, First S’well Pet Item
Zing Manufacturing, the exclusive supplier of S’well products in the promo industry, recently announced the introduction of three new S’well products into the promotional market. This new product release includes two food storage items and the first item from S’well Pet, adding to an already lengthy list of new products introduced over the past two years…
Read MoreTony Hawk Auctions Off His (Slightly NSFW) ‘Jackass Forever’ Promo Box
For the “Jackass” crew’s latest big-screen venture, “Jackass Forever,” participants and fans got a special promotional kit, including things like a specialized jacket, shot glasses and a moderately NSFW toy. Tony Hawk, who makes a brief cameo in the movie, is auctioning off not only his whole promo haul from the set, but also the T-shirt he wore and skateboard he used for his cameo…
Read MoreIDline and ActNow Media Appoints Patrick Napurski as President of Halls & Company
After a six-year ramp-up period, IDline and ActNow Media have appointed Patrick Napurski as president and owner of Halls & Company. Napurski will focus on continuing the supplier’s strong history of high quality and outstanding customer service. Napurski first started working for Identification Services part-time in 1998 and took his first full-time role at the company as…
Read MoreWho Is Quarterbacking Your Company?
As anyone who watches football knows, the quarterback is the person that sets the tone for not only what happens on the field but off it as well. Nothing happens on the offensive side of the ball without the quarterback, period. When I look at a business, there’s a department that’s clearly the organization’s quarterback—and it’s not one you’d expect…
Read MorePut Safety, Education and Awareness Front and Center Using Bandannas for Fundraising Campaigns in 2022
Promotional products that helped raise awareness have remained a staple for any program. Now, as live gatherings start to happen once more, the time to utilize swag to promote an event and help raise funds has never been better. Check out how bandannas fit within the areas of safety, education and awareness to get any fundraising campaign rolling…
Read MoreJason Lucash Steps Down as HPG Chief Development Officer, Looks Back on Promo Career
HPG, Braintree, Mass., announced today that Jason Lucash will step down from his role as chief development officer in order to pursue other career endeavors. Lucash will stay on in an advisory role as part of HPG’s board of directors. Lucash looked back on his time with HPG, and attributed the supplier’s success to its ability to stay current with customer trends and…
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