Dunkin’ is one of the best in the business when it comes to using branded merchandise in combination with social media, but its latest collection takes the cake (donut). The brand last week launched a merch line based on a huge TikTok trend, and promised a second, TikTok-exclusive drop to come this week…
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Proforma recently presented an overview on technology in the promotional products world at the Career Showcase at the University of Florida. The presentation, led by Stan Maxwell, Proforma’s chief strategy officer, and Brian Roney, Proforma’s director of e-commerce, focused on promotional product industry trends and the importance of technology including…
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“What drives sales outperformers?” That’s the question McKinsey & Co. asked over 2,500 B2B companies. McKinsey wanted to know what differentiates those who outperform the market versus those who stay stuck in no-growth (or slow-growth) mode. They discovered four key traits all outperformers share…
Read MoreThere’s that old cliché that, when you’re nervous about giving a presentation, you should picture the audience in their underwear. But guess what? There are a lot of elements to a successful sales presentation, and none of them involve imagined undergarments. Here, we’ll look at four of them to help you nail your next meeting and bring home the sale…
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“I cannot count the amount of times where a successful business outcome hinges on the emotional health of the individuals involved as well as their ability to communicate with each other,” explains Alyssa Petersel, founder and CEO of MyWellbeing. Tune in to Million Dollar Monday to hear about the importance of mental wellness to maximize success…
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4imprint, Oshkosh, Wisconsin, awards grants to 350 nonprofits throughout the U.S. and Canada to purchase promotional items to thank volunteers, raise funds and achieve other goals during Q3 of 2021. The $500 grants came from 4imprint’s one by one program…
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PRINTING United Expo yesterday announced that anticipation and excitement for the 2022 event, taking place at the Las Vegas Convention Center on Oct. 19-21, continues to grow as it welcomes a record number of exhibitors and sponsors. This excitement, according to those joining the show, stems from the desire to reconnect with customers, showcase…
Read MoreThat awesome customer you lost isn’t lost forever. The brilliant employee or inspiring manager hasn’t forgotten you. And your terrific health is within grasp. What prevents us from reclaiming what we’ve apparently lost is the lack of a proper reentry plan. Think about it: Perhaps you worked hard to build $1 million in sales and were able to maintain…
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Have you ever been drinking a cosmopolitan and thought to yourself, “This is pretty good, but it’d be a lot better if it tasted more like Arby’s spicy curly fries”? The answer is definitely “no,” but regardless, that’s now a thing you can have thanks to Arby’s french fry vodka. And while it might sound gross, the whole thing is actually kind of brilliant…
Read MoreIf you’re looking to grow, this is a good time to plan for the new year and change what you can control, starting with your marketing strategy. As you work on your marketing plan for the new year, you might be wondering what things you should be doing now. Based on our experience and the market changes we have seen in the past two years, here’s what we recommend…
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