Throughout the years, I have seen talented salespeople enter this industry with an eye on becoming a million-dollar producer. They work hard early on, have some customer wins, and see their sales increase. By years two and three, they become much smarter regarding the nuances of this industry. They see sales continue to progressively grow,…
Read MoreTwo Steps To Content Your Ideal Clients Want To Read
Content has become the hottest marketing topic these days, and for good reason: It can connect you to the right audience, build your credibility and authority, and help you get found on the internet. However, this doesn’t mean that posting random blog posts or videos with no theme or purpose is all you need to…
Read MoreHow Brands like Pizza Hut Harness The Idea of ‘Newstalgia’ For Timeless Promos
It’s funny how nostalgia works, at least when it comes to marketing. Look at fashion trends, sports uniforms and business logos. Something hits the scene as the hot new thing, then it becomes the norm, then it becomes old. And then, after a little dormancy, it becomes fresh again as a new generation “discovers” and…
Read MoreKTI Networks/KTI Promo Hires Steffany Rivera as Marketing Manager
KTI Networks/KTI Promo, Houston, announced that Steffany Rivera has joined the company as the new marketing manager, effective June 14, 2021. Rivera joins the company from Pengu Swim School, where she was the school director for four years. She will bring her experience in events and marketing to KTI…
Read MoreHooters ‘Wing Collection’ Continues Trend of All-Over Print and Giant Pillows
Right now, there’s a wave of fast food and chain restaurants reinforcing their branded merchandise output. Within that, there are a few trends that we’ve seen almost across the board—things like apparel choices, design elements and semi-ironic products. On one hand, it’s great that restaurants are turning toward promotional marketing as a revenue stream and…
Read MoreCheetos and Bad Bunny Launch Adidas Apparel Capsule
Chester Cheetah is probably the coolest snack food mascot. He’s just so chill. And those sunglasses? Forget it. It makes sense that he hangs out with cool musical artists like Bad Bunny. Bad Bunny and Cheetos joined forces with Adidas to create the “Cheetos x Bad Bunny Collection by Adidas,” a four-piece apparel capsule that…
Read MoreDecoration Diaries: How One Distributor Overcame Artwork Issues to Bring New Life to a Restaurant’s Look
Moving can be a fresh start. For a business, it’s an opportunity to form relationships with a new community, build on prior success with a new and improved space, or just get a little change of scenery. For Annika DiMeo, chief of staff for Brand+Aid, it was a chance to work with a restaurant that…
Read MoreOur 5 Favorite Promotional Products of the Week: Nerds’ D&D Partnership, Skateboard Griptape and More
This week, our five favorite promotional products include Team USA-branded skateboard griptape, big-wheeling Vans partnerships and some on-the-nose candy packaging.
Read Morecommonsku Promotes Kate Masewich to VP of Marketing and Aaron Kucherawy to VP of Customer Success
commonsku announced that it has promoted Kate Masewich to vice president of marketing and Aaron Kucherawy to vice president of customer success. Masewich started with commonsku six years ago as marketing manager. Through her tenure, she has been instrumental in orchestrating the company through countless strategic initiatives, executing commonsku’s in-person and virtual events, while building a…
Read More‘Resident Evil’ Celebrates 25th Anniversary with Perfume Line
The “Resident Evil” video game franchise has been going strong for 25 years now. After a long list of video game releases and a film franchise, too, Capcom is still finding ways to connect to fans. Apparently, fans have been really curious what the main characters smell like, and whether they can smell like them,…
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